4.8 • 31.1K Ratings
🗓️ 1 January 2018
⏱️ 32 minutes
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0:00.0 | Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music. |
0:07.0 | Download the app today. |
0:09.0 | New Year's is here, and with it brings the possibility of change. |
0:13.0 | As one behavioral scientist put it, first starts are really powerful. |
0:17.0 | So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small. |
0:24.0 | Listen to the LifeKit podcast from NPR. |
0:27.0 | Hey, it's Guy here, and happy New Year to all of you. |
0:30.0 | Just a quick heads up that our team is taking a bit of a break over the holidays, so we're running a few of our very favorite episodes from the archives. |
0:38.0 | Like this one. We really love this interview, and we hope you will too. So enjoy. |
0:47.0 | I left that morning for the office knowing that's the day, and I was sitting in the office waiting, and my partner was on the phone, talking to the lawyers, |
0:55.0 | and we'd gotten the eyes and the cross and the tees on the contract. |
0:58.0 | So in that day, you're about to go and sign your name on the contract that very day. |
1:04.0 | Yeah, within an hour, we were ready to get in the car and go over. |
1:09.0 | And I said I got to take a walk around the block, and so I did. I went out to the parking lot, and I just started weeping. |
1:19.0 | You didn't want to do it? |
1:22.0 | I didn't want to do it. |
1:30.0 | From NPR, it's how I built this, a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built. |
1:43.0 | I'm Guy Ross, and on the show today, how Gary Erickson used his mom's recipe and his dad's first name to create Cliffbar. |
1:51.0 | One of the most popular energy bars in the country. |
2:02.0 | So back in the 1980s, an energy bar was something you just kind of shoved on your throat before running a marathon or going skiing. |
2:09.0 | And that was about it. There wasn't like a whole aisle of Lara and Luna and Chia bars in the supermarket, and they weren't in the bottom of our backpacks or in the glove compartment of our cars. |
2:19.0 | And around that time, the late 1980s, Gary Erickson was living in the Bay Area. |
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