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Second Life

Karen Young: Oui the People Founder and CEO

Second Life

Who What Wear

Fashion & Beauty, Arts, Careers, Personal Journals, Society & Culture, Business

4.83K Ratings

🗓️ 13 July 2020

⏱️ 55 minutes

🧾️ Download transcript

Summary

Karen Young, Founder and CEO of Oui the People, is building an entirely new shaving experience for women and non-binary people. By creating a stainless-steel safety razor designed specifically for sensitive skin, luxurious personal-care products, and a brand that speaks to women intelligently and relatably, it’s no surprise that her products keep selling out time and again and have over 400 5-star reviews on the brand’s site. But there have been many twists and turns along the way. On this episode of Second Life, hear how Karen went from working as an account executive for brands like Dolce & Gabbana to founding her own home interiors line to managing packaging operations at Estee Lauder, before she turned the shaving industry on its head.

Transcript

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0:00.0

Hi everyone, I'm Hillary Kerr, the co-founder and chief content officer of Who Up Where,

0:12.2

and this is Second Life, a podcast spotlighting women who have truly inspiring careers.

0:18.7

We're talking about their work journeys, what they've learned from the process of setting

0:23.6

aside their doubts or fears, and what happens when they embark on their second life.

0:29.5

Today, I'm excited to be back with the first of many interviews we've recorded remotely

0:34.1

over the past few months.

0:36.4

We're fortunate to be able to work this way, but remote recording also comes with interruptions,

0:41.6

distractions, and technical difficulties, and to top it off, Mercury has been in retrograde.

0:48.9

That said, there may be some slight differences in additions to the audio, including but not

0:54.4

limited to. Dogs, children, thunder, sirens, fireworks, and more.

1:01.1

We appreciate you bearing with us.

1:03.1

Today on the podcast, I'm delighted to be sitting down with Karen Young, the founder and CEO

1:09.3

of the grooming and personal care brand We The People, and that's We O U I.

1:15.9

Like many people with sensitive skin, Karen was frustrated by Razorburn, and luckily

1:20.8

for us, she decided to take matters into her own hands and come up with a solution.

1:27.2

With a $1,500 investment, she launched We The People and turned shaving into a self-care

1:32.5

ritual that has the world talking.

1:35.3

The brand has been celebrated by everyone from Vogue to Beyoncé, yes, Beyoncé, and has

1:41.7

over 405 star reviews on the stainless steel single blade safety Razor, which has already

1:48.1

sold out six times in counting.

1:51.1

The brand has also expanded into body care with products like the Deep V Bikini Mask and

1:56.5

a featherweight body gloss, which are gaining cult status just as fast.

...

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