Where did you get the famous Kara Swisher swaggering confidence?

Since I was a kid. No, no was my favorite word. I don't think so.

Kara Swisher has spent her career perfecting the art of saying no.

In the late 90s, when the Washington Post offered what they considered the ultimate gig,

a top job covering politics, Swisher said no and moved to California to write about tech for the Wall Street Journal.

Years later, in 2014, she and her colleague Walt Mossberg left the journal

and started their own mini-tech coverage empire called Recode.

At the time, it was a big event in media. Top journalists were leaving legacy companies

and testing whether they could survive as entrepreneurs, similar to Politico's founding

by refugees from the Washington Post.

At the heart of Swisher's new venture was an annual event,

which eventually became known as the Code Conference, where she mined her role at ex of tech CEOs

to come sit in giant red chairs for intimate interviews in a small theater.

Steve Jobs was an early and frequent guest.

It became a lucrative business, too. People pay thousands of dollars to attend every year

and advertisers pay millions.

Recently, Swisher announced that she was leaving the New York Times,

where she hosted a successful podcast and wrote a popular newsletter.

Now she's bringing all of her various platforms inside her home at box media.

But the real stunner came more recently when she announced that this was her last year organizing

and running the annual Code Conference, which concluded on Thursday in Los Angeles.

This year's event at the Beverly Hilton, that's where they do the Golden Globes each year,

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