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Second Life

Kara Brothers: Starface World President

Second Life

Second Life

Clique Media, Female Founder, Entrepreneurship, Career Change, Career Pivot, Fashion & Beauty, Hillary Kerr, Personal Journals, Who What Wear, Clique, Career, Arts, Business, Careers, Second Life, Career Advice, Self-made, Entrepreneur, Mydomaine, Society & Culture

4.73K Ratings

🗓️ 20 January 2025

⏱️ 51 minutes

🧾️ Download transcript

Summary

Kara Brothers is the president of the mold-breaking skincare solutions company Starface World. She studied English in school and spent the early years of her career trying to find an industry and role that felt like a good fit for her. Brothers worked at several digital ad agencies before spending 10 years at Google, working in corporate strategy and strategic partnerships. During her time at the tech company, she also received an MBA from the NYU Stern School of Business, again to expand her worldview and career options. Working at Google taught her countless lessons, but she realized she wanted to work on physical products and something that made a real impact. So in 2020, she left her position, and after a brief stint at an AI company, was hired as the SVP of strategic initiatives at Starface World. Brothers implemented key communications and organizational strategies at the fledgling company and was made president soon after. Today, she uses her wealth of experience to guide all aspects of the company’s internal and external operations, as it continues to expand its footprint in the skincare and beauty industry.

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Transcript

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0:00.0

Hi everyone. I'm Hilary Kerr, the co-founder and chief content officer of Who What Where, and this is Second Life, a podcast spotlighting women who have truly inspiring careers.

0:18.5

We're talking about their work journeys, what they've learned from the process of setting

0:22.5

aside their doubts or fears, and what happens when they embark on their second life.

0:28.7

Today on the show, I'm speaking with the president of the mold-breaking skin care solutions

0:34.0

company Starface Kara Brothers.

0:41.1

For those not familiar, Starface offers colorful,

0:48.2

fun, pimple patches that are changing the conversation around acne. It's not something to be hidden under layers of concealer. Instead, why not slap a fun patch on it and use it as an accessory?

0:56.6

Kara has guided Starface through its monumental last few years of expansion and cultural influence with her creativity and compassion.

1:05.8

She started off as their SVP of strategic initiatives back in 2021, helping the company establish key

1:13.5

organizational structures and workflows. Just the next year, she was named president of the

1:19.3

company, and today she guides all aspects of Starface's internal and external operations.

1:27.3

But before all of that, Kara spent many years doing what so many of us struggle with, just trying to find the right fit.

1:34.8

She worked as a receptionist at an ad agency and then as an account exec at an ad tech company.

1:41.6

When they were acquired by Google, she spent the next decade there working in

1:45.2

corporate strategy. She even took a brief turn through the world of AI. Throughout those years,

1:51.4

she was constantly evaluating herself and her work. In 2021, she realized that she wanted a more

1:58.2

creative environment and to be in the world a physical product that was

2:01.8

helping people and making an impact. So she landed at Starface and the rest is history. What I love

2:11.0

about Kara's story is that with each new job, project, or season of her life, she was acquiring

2:16.5

the skills that make her the thoughtful and

2:19.2

successful business person she is today. Now on second life, it's Kara Brothers.

2:28.4

Ready to do this? Let's do this. Okay. So we like to start this podcast at the beginning.

...

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