JUNO & Co. - A New Type of Beauty Experience

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 5 August 2020

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the second part of this Feature, Juno & Co. CMO and Co-Founder Mira (Torres) Peterson talks about overcoming new challenges as the CEO of a highly successful brand. She gives her best advice for future entrepreneurs and entertains the idea of becoming a public speaker someday. She gives a detailed run-down of top-selling Juno Co. items and why she loves a low price point. All this and more.

In the next part of this episode Mira talks about What are the brand values; confidence for women, setting an example for young women of color who want to get into the business; What were her biggest challenges in the beginning; manufacturing, keeping up with demand; What’s her best advice for young entrepreneurs; How her company has been affected by COVID, employees working better from home than in the office, considering mental health going forward; Prioritizing skincare over make-up following COVID-19 effects, less make-up; Top-selling products, what sets them apart, game-changing ingredients; Why making affordable products are so important for her; using her own personal experience, watching price-points; How she connects with her community; social media, surveys, polls, focus groups; If she considers public speaking in the future; Why her brand is turning down a different road towards more self-care, skin-care, and more.

Join us while Ramon Vela interviews Mira in Part 2 of this episode and listen to her share the inside story of her brand.

For more on JUNO & Co. visit: https://www.junoco.com/

Justuno - justuno.com/ramon
Pattern89 - pattern89.com/pod
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.5	Definitely skincare centric.
0:23.5	We're going to go much more natural, much more clean ingredients.
0:28.0	Just really a lot on self-care.
0:29.9	I feel like, you know, this experience with the world,
0:33.1	everybody's pretty traumatized or, you know,
0:36.9	like just really focused on trying to stay sane
0:39.0	that we're really pivoting into, it's not just shallow makeup, be pretty, it's more so
0:45.0	you have to take care of yourself first, and once that happens, everything will fall into
0:51.0	place, right? Like, beautiful inside, beautiful out.
0:56.8	So that's really the direction we're going into.
1:02.5	Initially, it was like celebrity makeup, all that stuff, but we're getting out of that.
1:11.6	If you're nervous about your online business right now, consider this. There's no better time to make the most of your website traffic.
1:15.6	Why?
1:16.6	Because everyone is home and shopping online.
1:18.6	Just Do Know is the number one CRO tool to keep your e-commerce site thriving.
1:24.6	From growing your list to collecting numbers for SMS messaging or showing smart product
1:29.5	recommendations, Just Do You Know helps convert visits to sales. It's the best time to have an ecommerce
1:35.8	site, so make the most of it with Just Do You Know. Visit justuno.com forward slash Ramon, that's R a M-O-N,
1:43.5	for a no-credit card, 14 14-day free trial and a one-click
1:47.4	install on Shopify again that's just do know dot com forward slash Ramon that's J
	...

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