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Hey, good morning, Playbookers. It's Friday, July 9th. I'm Ragumana Vallin, and this is your Politico

Playbook Daily Briefing.

All right, here's what's driving the day in D.C. Politico's Leighn has a story you can check out in today's playbook.

Biden's assault on monopolies launches Friday.

It's the most ambitious effort in generations to reduce the stranglehold of monopolies

and concentrated markets in major industries.

Quote, the order offers a response to progressives' criticisms that the federal government has focused too much on supporting banks and other corporations without concern about the effect on consumers, who have watched their choices dwindle over the years.

The order's impacts could be felt in industries including agriculture, airlines, health, broadband, and banking.

Bloomberg reports it'll set new regulations

on everything from airline luggage fees to non-compete clauses. Press Secretary Jensaki

told this to reporters yesterday. The overarching objective with the executive order is to make

sure the president is encouraging competition in industries around the country. Previously,

unreported elements include a provision urging the Federal Communications Commission to reinstate

its Obama-era net neutrality rules, as well as a call for financial regulators to allow

data sharing among financial companies. The executive order builds off one that former President

Barack Obama issued in 2016, which encouraged agencies to consider competition in their decisions

and rulemakings. Here's the thing, though, few agencies followed through on the White House's

prodding, and those that did saw their actions largely overturned by former President Donald Trump's appointees.

Biden's order will go a step beyond Obama's by offering pointed suggestions for steps to take,

rather than leaving implementation entirely to the agencies.

It's Donald Trump's most frequent complaint, people profiting off his name.

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