Jovial Foods: Carla Bartolucci

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 7 June 2021

⏱️ 79 minutes

🔗️ Recording | iTunes | RSS

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Summary

Carla Bartolucci grew up in an Italian-American household, eating fresh gnocchi and ravioli made by her mother, and lobster caught by her father. She met her husband Rodolfo while studying abroad in Italy; and by the early 1990's, the two of them were running a small sandwich shop in Mystic, Connecticut. They eventually partnered with the Italian company Bionaturae to sell whole wheat pastas, sauces and olive oil in the U.S. When that partnership ended in a lawsuit, Carla decided to launch her own brand of pasta, made from gluten-free grains and a prehistoric wheat called Einkorn. Jovial Foods has since grown into a multi-million dollar brand that includes organic tomatoes, olive oil, and snacks.

Very sadly, Carla passed away unexpectedly last month after a brief illness. We're sharing this interview in celebration of her remarkable life and career.

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Transcript

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0:00.0	Hey, Prime members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.0	When you leave home, can you ever really go back?
0:12.0	Made a version!
0:13.0	Soccer legend Leo Messi and I both left Argentina as kids.
0:17.0	You know you're that piece of a puzzle that doesn't fit anywhere.
0:20.0	To so many immigrants, football is a way to reconnect.
0:23.0	Listen to the last cop in the embedded podcast feed
0:26.0	to hear the latest collaboration from MPR and Fuduro Studios.
0:33.0	My brother loaned me $85,000
0:36.0	and they couldn't lose my brother's money.
0:39.0	So I was in my office, this little office we had,
0:43.0	I put two chairs together, I laid down,
0:45.0	and I just said, please,
0:48.0	I promise that I will be a good employer.
0:52.0	I'll share my profits with my employees.
0:55.0	I'll always do right by my customers.
0:58.0	Just please help me not lose this money.
1:07.0	From MPR, it's how I built this.
1:10.0	A show about innovators, entrepreneurs,
1:12.0	idealists, and the stories behind the movements they built.
1:19.0	I'm Guy Raazan on the show today
	...

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