I don't even know if we have to, we can just stare at each other now for the next 45 minutes.

Hey, everybody, welcome to literally.

Today, we have a masterclass in the content creator economy.

TikTok, Twitch, live streaming, influencer, brand deals, endorsements. If you have any interest

whatsoever in the new online economy, this episode is for you.

We've got my guy, Josh Richards, who I met through my sons. He's too handsome for his own good,

and he's too smart for his own good, and he's so ambitious. And just a, as my kids would say, dad, he's too smart for his own good and he's so ambitious and just a as my kids would say dad he's a

baller um and he's murdered it in the uh uh content creating um field josh has over 25 million followers on

ticot he's got six million on Instagram and on and on and on.

And he has currently a very cool podcast with Dave Portnoy's Barstall Sports called BFFs and was a part of the original Sway House, which you probably won't know, but your kids will.

Let's find out what the youngans are doing these days and what influencers are doing right now with one of the biggest stars there

as. Josh Richards.

Joshua.

Does anybody ever call you Joshua?

Only my mother and my girlfriend.

Ah, so basically the two most important women in your life.

Yes, yes, yes, yes, yes. That's not much of a just.

I would, yeah, preface I was saying, the most important people.

When you're in trouble?

I think when there's ever any elevated emotion. important people. When you're in trouble?

I think when there's ever any elevated emotion, I think Joshua comes out, right?

I don't know if it's just, you know, when it's, yeah, I'm in trouble and maybe I did something wrong.

...