Josh Kaufman: Launching a Business or Side Hustle | E106

Young and Profiting with Hala Taha

YAP Media Network | Hala Taha

Entrepreneurship, Business, Marketing

4.8 • 1.5K Ratings

🗓️ 15 March 2021

⏱️ 69 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Want to start a business but not sure where (or how) to start?! In today’s episode, we are talking with Josh Kaufman, best-selling author, researcher, and speaker. Josh's TEDx talk on The First 20 Hours is one of the top 25 most-viewed TED talks published to date, with over 22 million views on YouTube. His research has been featured by The New York Times, The BBC, The Wall Street Journal, The Atlantic, Fortune, Forbes, Time, BusinessWeek, Wired, Fast Company, Financial Times, HarvardBusiness.org, The World Economic Forum, Inside Higher Ed, Lifehacker, MarketWatch, The Independent, Bloomberg TV, PBS Next Avenue, CCTV, and CNN's Sanjay Gupta MD. In this episode, we chat about Josh’s first book, Personal MBA, signs to find a viable market if you are starting a business, and the characteristics that all good products/services have. We’ll also talk more about how to test out your business idea, actionable steps to decide pricing, learning curves, the aspects of rapid skills acquisition, and more. This is a jam packed episode that we made it into two parts - so make sure to catch both! Social Media: Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at Hala@YoungandProfiting.com Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Follow Hala on ClubHouse: @halataha Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com Timestamps: 04:15 - How Josh’s Degree Shaped His Career 07:43 - Why Josh Decided to Write His Book, Personal MBA 11:50 - How to Find a Viable Market 19:41 - Signs to Look for if There’s Real Opportunity 26:16 - Good Characteristics of a Product or Service 29:56 - Exceptional Product/Service in the Pandemic 32:24 - Best Ways to Test Business Ideas 35:38 - Steps to Decide Pricing 44:20 - Different Objections to Anticipate Mentioned in the Episode: Josh’s Website: joshkaufman.net Josh’s First Book, Personal MBA: https://personalmba.com/ Josh’s Second Book, The First 20 Hours: https://first20hours.com/ Josh’s New Book, How to Fight a Hydra: https://howtofightahydra.com/#home Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	This episode is brought to you by Slack. With Slack, you can bring all your people and
0:05.9	tools together in one place. It's your digital HQ where you can increase productivity,
0:11.1	enable flexibility and automate workflows. Plus, Slack is full of game-changing features
0:16.7	like huddles for quick check-ins or Slack Connect, which helps you connect with partners
0:20.9	inside and outside of your company. Slack, where the future works. Get started at
0:26.9	Slack.com slash DHQ.
0:56.9	There's no fluff on this podcast, and that's on purpose. I'm here to uncover value from
1:02.7	my guests by doing the proper research and asking the right questions. If you're new to
1:08.1	the show, we've chatted with the likes of XFBI agents, real estate moguls, self-made billionaires,
1:14.2	CEOs, and bestselling authors. Our subject matter ranges from enhanced productivity, had
1:19.5	to gain influence, the art of entrepreneurship, and more. If you're smart and like to continually
1:25.2	improve yourself, hit the subscribe button, because you'll love it here at Young and
1:29.6	Profiting Podcast.
1:32.1	This week on YAP, we're chatting with Josh Kaufman, a bestselling author, researcher, and
1:37.2	speaker whose proven shortcuts have helped millions of individuals and businesses find a way
1:42.3	to educate themselves and reach their goals faster than ever thought possible. Josh's
1:47.5	TEDx talk, The First 20 Hours, has been viewed over 22 million times. This makes it one
1:53.7	of the top 25 most viewed TEDx published to date. His research has been featured by The
1:59.5	New York Times, the BBC, the Wall Street Journal amongst many others, and he's published three
2:05.0	bestsellers along the way. The first 20 hours had to fight a Hydra and the personal NBA,
2:10.6	which is now in its 10th anniversary edition. Josh was so smart and so interesting that I
2:16.5	ended up chatting with him for almost two hours, and as a result, I've split this episode
	...

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