Jones Soda - The Power of the Brand is its People
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 2 November 2021
⏱️ 34 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, Gorgias, and Attentive**
“All rowing toward the same thing, this is the power,” says Mark during the interview. In the second half, Mark Murray, President and CEO of Jones Soda, mentions that he believes in the power of strategic planning for brands and, with that, alignment. According to him, the magic of a brand’s success is people and their contribution towards a goal.
Jones Soda uses high-end ingredients. Their number one craft soda has all-natural flavors and colors. Based on customer feedback, they rewrote their mission statement to become a people's craft soda.
They are a very unique, innovative, and disciplined brand. Mark also mentions their extremely unique Turkey and Gravy soda.
He talked about:
* Recommendations for a young brand
* Inviting customers to be part of the brand identity
* What is craft soda
* Keeping a youthful rebellious attitude
* My Jones
Join Ramon Vela and Mark Murray as they break down the inside story on The Story of a Brand.
For more on Jones Soda, visit: https://www.jonessoda.com/
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Transcript
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| 0:00.0 | recorded at mute six studios this is not your average entrepreneur or e-commerce podcast |
| 0:11.0 | and he's not your average host this is the story of a brand with your host romeone vella |
| 0:17.9 | so i told him i said at a minimum what you're going to Your host, Ramon Vela. |
| 0:25.8 | So I told them, I said at a minimum, what you're going to get is alignment. |
| 0:30.4 | And alignment when it comes to a team, meaning we're all rowing for the same thing. |
| 0:32.0 | It's so powerful, you have no idea. |
| 0:38.8 | And so that was kind of the beginning stages of people starting to think like, okay, what is my role in this? Because if you're getting up every day and you're not sure, are we supposed to be in the |
| 0:42.9 | C-store convenience store channel or not? |
| 0:45.7 | Or does lemon cocoa really mean anything to this company or not? |
| 0:49.5 | Or why are we actually over here doing this and making this up, Southern California, when we need to be doing this in Michigan. |
| 0:56.8 | There's none of that. That all gets taken off the table where now, of a sudden, everybody is part of the |
| 1:03.2 | process. They're part of the actual plan. And then at the end of the day, they all have the role |
| 1:08.5 | in executing. So when I think about a company, and I was being interviewed for a gentleman that was actually |
| 1:15.2 | writing a book, and he said, well, I mean, that works in big companies. |
| 1:19.0 | Does it work in small? |
| 1:20.1 | And I'm like, why not? |
| 1:22.6 | Of course it works. |
| 1:24.6 | Accountability, objectives, making sure everybody's aligned. I mean, that works in my house, I think. You know what I'm saying? |
| 1:40.5 | I am Alexandra Collis, director of customer experience for Princess Polly. Our demographic is Gen Z. |
| 1:47.0 | And this is the I expect a response now. I call them the now customer. Our CX teams engage across |
| 1:52.7 | every single channel. It is very important that we meet our customers where they are. And Gorgeous |
| 1:58.1 | allows us the opportunity to be efficient with all of these channels |
... |
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