I'm Krista Tippett, today the business of doing good.

We explore new generations, convergence of capitalist strategies and social change.

My guest, social entrepreneur Jonathan Greenblatt, sees the world from the vantage point of

ethos water, good magazine, the ex-price, and the United Nations Foundation.

He describes an emerging vision that he believes can transform the very notions of social

responsibility and business ethics from the ground up.

What's encouraging about this generation is there's a willingness to roll up your sleeves

and get in the game and try to make the world a better place and not think I only can do

that by through volunteerism or I can only do that by politics, but I can also do that

by starting businesses, by building companies, by taking a market-based approach.

This is speaking of faith, stay with us.

This public radio podcast is supported by the Fetzer Institute as part of its campaign

for love and forgiveness online at loveandforgive.org.

I'm Krista Tippett.

This hour we explore a new generation's merger of capitalist instincts and 21st century social

ideals.

My guest, social entrepreneur Jonathan Greenblatt, is a high-profile example of what he

calls pragmatic idealism.

In the work he does now, Jonathan Greenblatt describes an emerging mentality that he believes

can transform the very notions of social responsibility and business ethics from the

ground up.

From American public media, this is speaking of faith, public radio's conversation about

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