On this episode of the playbook, I have Jonathan Booze, inventor, shark tank contestant, and the founder of

Working Stiff. And we're going to talk about how the experience of having a typical stubborn caller inspired this unbelievable

business which now has created a huge e-commerce opportunity.

Join me for all of this and more on the playbook.

This is entrepreneurs, the playbook,

where each week I bring you some of the greatest athletes,

celebrities, and entrepreneurs to talk about their personal and professional

playbook to success and what made them champions on the field and in the boardroom.

I'm your host host David Melzer.

This Dave Melcher with entrepreneurs the playbook and I have an ultra entrepreneur, a plain old

working stiff, Jonathan Booz, he's the founder of working Sniffs, he's also an inventor obviously,

and was one of the first contestants on Shark Pink, season two.

And we're going to get into that story, but Jonathan, welcome to the playbook.

Hey David, I'm really happy to be here.

Talk to you.

You know, so funny, I was telling you about some drama

with my three teenage girls and my wife,

and I was giving their ages and you said,

oh, are they twins?

And now I know why, because you have an identical twin.

And somehow your twinness has related to either the inception of the idea

or the credibility of

...