Jonah Berger on How to Change Anyone's Mind
The One You Feed
Eric Zimmer
4.6 • 2.5K Ratings
🗓️ 30 November 2021
⏱️ 51 minutes
🧾️ Download transcript
Summary
Jonah Berger is a professor at the Wharton School of the University of Pennsylvania. He's an international bestselling author, a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors can catch on.
In this episode, Eric and Jonah discuss his book, The Catalyst: How to Change Anyone's Mind.
But wait – there’s more! The episode is not quite over!! We continue the conversation and you can access this exclusive content right in your podcast player feed. Head over to our Patreon page and pledge to donate just $10 a month. It’s that simple and we’ll give you good stuff as a thank you!
Jonah Berger and I Discuss How to Change Anyone's Mind and …
- His book, The Catalyst: How to Change Anyone's Mind
- How people change
- That most decisions that we make are shaped by other people
- The major mistake most of us make when it comes to trying to change behavior in ourselves and others
- How to create change by reducing the barriers and energy required
- Feeling like we should do something vs because we want to do something
- People's zones of acceptance and rejection
- What it means to "highlight a gap" and how it can help us change
- How the costs of change often come due before the benefits of change are experienced
- What factors drive Identification vs Differentiation
Jonah Berger Links:
Best Fiends: Engage your brain and play a game of puzzles with Best Fiends. Download for free on the Apple App Store or Google Play.
If you enjoyed this conversation with Jonah Berger, you might also enjoy these other episodes:
Mimetic Desires in Everyday Life with Luke Burgis
Effectively Thinking Ahead with Bina Venkataraman
See omnystudio.com/listener for privacy information.
Transcript
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| 0:00.0 | I say that I want to be more diligent at work and achieve this particular goal, |
| 0:04.0 | yet I'm doing this other thing that's inconsistent with it. |
| 0:06.5 | Drawing attention to those inconsistencies encourages us to do the work to change them. |
| 0:18.8 | Welcome to the One You Feed. |
| 0:20.8 | Throughout time, great thinkers have recognized the importance of the thoughts we have. |
| 0:25.3 | Quotes like garbage in, garbage out, or you are what you think. |
| 0:29.7 | Ring true, and yet for many of us our thoughts don't strengthen or empower us. |
| 0:35.2 | We tend toward negativity, self-pity, jealousy, or fear. |
| 0:39.9 | We see what we don't have instead of what we do. |
| 0:42.8 | We think things that hold us back and dampen our spirit. |
| 0:46.0 | But it's not just about thinking. |
| 0:48.2 | Our actions matter. |
| 0:49.7 | It takes conscious, consistent, and creative effort to make a life worth living. |
| 0:54.5 | This podcast is about how other people keep themselves moving in the right direction, |
| 0:58.9 | how they feed their good wolf. |
| 1:15.8 | This holiday season, 12 strangers, 12 tales. |
| 1:19.8 | Something was out there. |
| 1:22.0 | Whatever it is, it's ravenous. |
| 1:23.7 | It's the last person to see you alive. |
| 1:26.0 | 12 ghosts starring Malcolm McDowell. |
| 1:28.4 | Who are you? |
| 1:30.0 | I'm the in-keep-up. |
... |
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