Jonah Berger On His New Book Contagious, And Why Entrepreneurs Should Read It

Entrepreneurs on Fire

John Lee Dumas

Business, Careers, Entrepreneurship

4.8 • 4.1K Ratings

🗓️ 30 June 2013

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

Jonah has published dozens of articles in top-tier academic journals, and his work has appeared in The New York Times, the Wall Street Journal, The Washington Post, Harvard Business Review, Wired, BusinessWeek, and Fast Company. His most recent book, Contagious, is a must-read, and you will soon find out why.

Transcript

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0:00.0	Entrepreneur on Fire Episode 253
0:03.7	Welcome to entrepreneuronfire.com
0:07.2	Where remarkable entrepreneurs share their inspiring story.
0:11.0	Let their journey illuminate your path to success.
0:14.5	And now, you're a host,
0:18.3	John Dumas.
0:24.1	What's shaking Fire Nation?
0:26.2	No contract, no bundling, no early termination fees.
0:30.0	That's what's shaking. That's ting.
0:32.6	Check out Tink Today and see how they can save you tons
0:35.2	on your monthly cell phone bill.
0:37.0	Visit fire.tank.com to receive $25 in credit today.
0:43.0	Fire Nation. You may have been hearing the buzz
0:45.4	about Fire Nation Elite in rightfully so.
0:48.4	The path of an entrepreneur is lonely and scary.
0:51.7	And Fire Nation Elite changes all that.
0:54.5	I've created a two minute video just for you at Fire Nation Elite.com.
0:59.4	So you can find out exactly what our 100% support policy means.
1:04.0	Fire Nation Elite.com.
1:08.4	Okay, Fire Nation. Let's get started.
1:11.2	I am simply thrilled to introduce my guest today, Jonah Berger.
1:15.7	Jonah, are you prepared to ignite?
	...

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