Jonah Berger: Magic Words, What to Say to Get Your Way | Human Behavior | E218

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

YAP Media Network

Education, Marketing, Entrepreneurship, Business, Self-improvement

4.8 • 1.3K Ratings

🗓️ 10 April 2023

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

At around one year old, Jonah Berger’s son started saying the word “peas.” What he really meant to say was “please,” but that didn’t matter. It was the first time his son realized that words can have magical effects. Magic words are all around us, whether we are trying to persuade a client, motivate a team, or even just talk to our peers. In this episode, Jonah is back on YAP to talk about his newest book, Magic Words. He will take a deep dive into how to persuade, communicate, and connect. He will cover the different types of words that can increase our impact in every area of our lives! Jonah Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. Dr. Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. He has published over 80 articles in top‐tier academic journals, teaches one of the world’s most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work. In this episode, Hala and Jonah will discuss: - Why words are magic - How the word “because” changes behavior - Changing nouns to verbs - What happens when we use “I don’t” versus “I can’t” - How to foster a “could” mindset - Words that will help us sell our ideas - The language of confidence - Asking for the right advice - Understanding the power of language - And other topics… Jonah Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. Berger has been recognized with a number of awards for both scholarship and teaching, including various early career awards. He was named one of the top 30 leaders in business by the American Management Association and one of the most creative people in business by Fast Company magazine. Dr. Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. He has published over 80 articles in top‐tier academic journals, teaches one of the world’s most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work. Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation. Resources Mentioned: Jonah’s Website: https://jonahberger.com/ Jonah’s LinkedIn: https://www.linkedin.com/in/j1berger/ Jonah’s Twitter: https://twitter.com/j1berger Jonah’s Instagram: https://www.instagram.com/j1berger/ Jonah’s Facebook: https://www.facebook.com/profile.php?id=220591 Jonah’s book Magic Words: What to Say to Get Your Way: https://jonahberger.com/magic-words/ LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘masterclass’ for 25% off at yapmedia.io/course. Sponsored By: Shopify - Sign up for a $1 per month trial period at shopify.com/profiting LMNT - Get a free LMNT Sample Pack with any order only when you order through DrinkLMNT.com/YAP More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media Agency Services - yapmedia.io/

Transcript

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0:00.0	Whether you like Trump or you hate Trump, you can't deny that he's done an amazing job of selling his ideas.
0:20.1	Even if you don't like his ideas, he got a whole
0:21.7	bunch of people to support those ideas. Why? You'll notice he does the same thing that great salespeople
0:26.9	do. He does the same thing that great entrepreneurs do. He does the same thing that gurus do,
0:32.7	which is that he speaks with a great deal of certainty. We all hedge all the time. Might, could, possibly
0:42.3	seems, all of these are words that indicate some level of uncertainty. And while it's good to use
0:48.3	these words sometimes, they undermine our impact. But if our goal is for other people to listen to us,
0:53.3	we gotta stop hedging so much. We hedge without even thinking about it. Those hedges are hurting our impact. But if our goal is for other people to listen to us, we gotta stop hedging so much.
0:55.2	We hedge without even thinking about it. Those hedges are hurting our ability to persuade.
1:04.0	What is up, Young and Profiters? You're listening to Yap Young and Prof Podcast, where we interview the brightest minds in the world
1:12.4	and unpack their wisdom into actionable advice that you can use in your daily life.
1:17.9	I'm your host, Halitaha.
1:19.6	Thanks for tuning in and get ready to listen, learn, and profit.
1:35.9	Thank you. It. Welcome to Young and Profiting podcast, Jonah.
1:38.6	Thanks so much for having me back.
1:40.0	I am excited.
1:41.3	Yeah, bam.
1:41.9	Jonah Berger is a Wharton school professor.
1:44.1	He's also the bestselling author of Contiguous, Invisible Influence, The Catalyst, and
1:48.6	his most recent release is called Magic Words.
1:51.6	He's a world-renowned expert on natural language processing, change, word of mouth, influence,
1:56.6	consumer behavior, and why things catch on.
	...

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