Richard Moore on The Laws of Selling | Sales | YAPClassic | Part 2

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

YAP Media Network | Hala Taha

Marketing, Business, Entrepreneurship

4.8 • 1.5K Ratings

🗓️ 14 April 2023

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

When Richard Moore graduated from college, his mom told him that he couldn’t go home; he had to get a job. To make ends meet, he landed an entry-level phone-selling job. Now, he’s a top sales and conversion expert who has generated millions of dollars in sales between his corporate sales roles, his private coaching services, and his courses. In Part 2 of YAPClassic: The Art of Selling, you’ll learn more tried and true sales tactics, like asking your prospects the right questions and learning your prospects’ motives for buying. Richard will also break down when to raise your price and when to discount your product. Richard is a sales guru and consultant with over 20 years of experience in online, in-person, and phone-based selling. His clients range from startups to 9-figure businesses, and he’s grown a massive influence on platforms like Linkedin and Instagram. Rich has also been featured in publications like Forbes and The Huffington Post. He travels the world sharing his knowledge on sales and content strategy to help businesses turn leads into clients and close more deals. In this episode, Hala and Richard will discuss: - Understanding both the science and artistry of sales - The three questions you need to answer for your prospects - The difference between leads and prospects - Why you should appeal to a prospect’s emotional mind first - Uncovering a prospect’s motives for buying - Are you using an outdated approach to closing deals? - How to find the right price for your product - A boring product isn’t an excuse for bad salesmanship - And other topics… Richard Moore is a conversion coach who specializes in helping coaches and consultants convert on LinkedIn from their content. For nearly five years, Richard has successfully helped scores of businesses convert through their content on the platform. Before that, he did the same with Facebook. During his professional career, he has also converted multiple millions in sales from his previous corporate jobs in London. Richard has taught nine-figure business owners and solopreneurs alike how to sell using LinkedIn through his coaching, courses, and lectures at prestigious institutions like Uni of Edinburgh, Oxford Uni, Pearson Business School, Uni of Warwick, Warwick Business School, EBS Business School, Uni of Nottingham and more. LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘masterclass’ for 25% off at yapmedia.io/course. Resources Mentioned: YAPClassic: Richard Moore on The Laws of Selling | Part 1: https://podcasts.apple.com/us/podcast/yapclassic-richard-moore-on-the-laws-of-selling-part-1/id1368888880?i=1000607827696 Richard’s Website: https://www.therichardmoore.com/ Richard’s LinkedIn: https://uk.linkedin.com/in/richardjamesmoore?trk=public_post_feed-actor-image Sponsored By: LMNT - Get a free LMNT Sample Pack with any order only when you order through DrinkLMNT.com/YAP More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media Agency Services - yapmedia.io/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Young and Profiters. Welcome back to another episode of Yap Classic. We're replaying part two of The Laws of Selling with Richard Moore. If you miss part
0:21.9	one, I highly recommend you go back and listen to that episode first. We played it last Friday.
0:26.2	It's also linked in the show notes. And in that episode, we go over Richard's background in
0:30.3	sales, the different sales tactics you can use, like leveraging social media to generate leads,
0:35.2	cold calling, building a great pitch, and turning your customers
0:38.0	into advocates for your brand. In part two, we're talking about how to experiment with raising
0:42.9	your prices and discounting your product to set the right price. Richard also explains the difference
0:48.7	between leads and prospects, how to close a deal, and how to sell a boring product. Richard Moore is a sales and conversion guru with over 20 years of experience in online,
0:58.9	in person, and phone-based selling.
1:00.9	His clients range from startups to nine-figure businesses,
1:03.7	and he's a leading authority on using LinkedIn to gain new leads.
1:07.1	Both part one and part two are filled to the brim with actionable advice that you can use
1:11.8	to turn your leads into sales and scale your business.
1:15.0	I am continuously impressed with Richard's breadth of knowledge in sales and conversion,
1:19.7	and I think you will be too.
1:21.2	Without further delay, here's part two of the laws of selling with Richard Moore.
1:28.0	Hey, Richard, welcome back to Young and Profiting Podcast.
1:32.1	Thank you so much for having me back.
1:34.4	Of course.
1:35.3	We're so lucky to have you on here.
1:37.2	I'm really looking forward to putting out the Laws of Selling Part 2 because when you came
1:42.6	on last time, I was so impressed with your knowledge
	...

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