Jon Benson on the Importance of (Non)Human Interaction to Better Business
Your First Thousand Clients with Mitch Russo
Mitch Russo
5.0 • 104 Ratings
🗓️ 25 September 2017
⏱️ 35 minutes
🧾️ Download transcript
Summary
Jon Benson is well-recognized as one of the top sales copy strategists in the world. Jon left his secure future behind, gaining unconventional roots in copywriting, now prospering as CEO of DigitalPublisher.com and JBFHEALTH as well as the creator of a video sales letter for web selling that is revolutionizing customer care effectiveness for small companies and big businesses alike.
In this episode, we will be discussing:
- How rebellion and uncertainty started Jon’s journey to becoming a successful copywriter
- Jon’s work ethic and how he prospered after leaving behind a secure future
- Finding and engaging clients with a product of any caliber
- Leapfrogging the copywriting field by the creation of a borderline AI software
- The importance of user interaction to establish a “voice” in E-mail Copy Pro
- Understanding “sales language” to empower business to client relationships
- Erasing fear to enhance a business
- How everyday people are able to accomplish copywriting by utilizing a formula
- How personal interaction with your business betters sales
- Thomas Jefferson and historic documents influencing Jon Benson
- Jon’s trickle-down theory to changing the world
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Transcript
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| 0:00.0 | You're still running your business on Quick Books? |
| 0:02.8 | Quick Books? |
| 0:03.8 | More like Quick Sand! |
| 0:05.6 | The bigger your company grows, the faster you sink with outdated software that just can't keep up. |
| 0:11.8 | You don't have time to spend dealing with manual processes, |
| 0:15.2 | multiple systems, delays, and scrambling to get the numbers you need. It's time to get on solid |
| 0:21.4 | ground. Net Suite by Oracle, the scalable solution to run all of your key |
| 0:26.2 | back office operations, no matter how big your company grows. Net Suite gives you visibility |
| 0:32.2 | and control over your finances, inventory, |
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| 0:38.0 | Everything you need to grow all in one place. |
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| 0:44.9 | your books in a fraction of the time. Think days, not weeks. In fact, 93% of |
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| 0:56.5 | since making the switch from QuickBooks to Net Suite. |
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| 1:11.6 | graduates at net suite. |
| 1:15.0 | net sweet dot com slash c suite. |
| 1:18.0 | You're listening to your first thousand clients with Mitch Russo. |
| 1:26.0 | Today we have an amazingly interesting gentleman. His name is John Benson and John is well recognized as one of the top sales copy |
| 1:36.8 | strategists in the world. He's also the CEO of Digital Publisher.com and J.b.F. Health, he is the creator of the video |
... |
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