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and we know we're softer than we should be. That's why I built the 31-day resilience reset.

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this resource for free. That's undaunted.combe, life slash 31 days. your reset today this is on This is Undaunted Life, a Man's Podcast.

I'm your host, Kyle Thompson.

Let's get into it.

All right, guys, we've got a special guest on the podcast today.

His name is John Roy.

He is the CEO of Dawson Knives out of Prescott, Arizona.

They've been in business since in the 1970s, actually 1973, to be exact, making knives and swords.

And guys, I'm so excited about this episode because if you've been getting our emails or seeing our social posts, you kind of know what all this is happening.

But there's a fantastic announcement at the end, or towards the end of this interview about something that we did as a

collab with Dawson. But we do get in with John. We get into, okay, how do you get into knife making? How do you become a blade smith? You know, you're part of a family business. What does that look like? And then, you know, I've got a bunch of their knives here. I show them on screen. It's like, okay, what's the design process?

How do you know where you're going to compete?

Because like, yeah, you can make knives

in all these different categories,

but then it's like, okay, what's the design process? How do you know where you're going to compete? Because, like,

yeah, you can make knives in all these different categories, but then it's like you don't really focus on folders. You do more fixed blades and swords. So what exactly does that look like? And then we get into, again, like I said, all the design stuff, their collab that they did with Wes Huff. So everybody knows Wes Huff at this point, but they did a collab, you know, sword and a short sword,

and they've got a third part of that collab coming out. And then Wes entered, Wes Huff. So everybody knows Wes Huff at this point, but they did a collab, you know, sword and a

short sword, and they've got a third part of that collab coming out. And then Wes introduced me to

...