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Hi, and welcome to the Longview.

I'm Christine Ben's Director of Personal Finance for Morningstar, Inc.

And I'm Jeff Battack, Global Director of Manager Research for Morning Star Research Services.

Our guest on the podcast today is Professor John Lynch, senior associate dean for faculty

and research at the Leeds School of Business and University of Colorado, distinguished professor.

Professor Lynch's research focuses on the cognitive

psychology of consumer decision-making, including consumer financial decision-making. Together with

his lead school colleagues, he founded the Center for Research on Consumer Financial Decision-Making

to bring social science to bear on understanding how people save, invest, budget, and take on debt.

He has published numerous research papers and has received many awards for his work,

including the Society for Consumer Psychology's Distinguished Scientific Achievement Award.

Professor Lynch received his BA in Economics, his M.A. in psychology, and his PhD in

psychology, all from the University of Illinois

at Urbana-Champaign. Professor Lynch, welcome to the Longview. Thank you so much for having me.

Thanks for being here. We were really compelled by your research on the role of financial education

...