4.8 • 705 Ratings
🗓️ 10 April 2018
⏱️ 54 minutes
🧾️ Download transcript
John has been hailed as the “Peter Drucker of Small Business Marketing tactics.” He’s been a marketing consultant to small business owners for thirty years, a renowned speaker, and author of several marketing and business books, including Duct Tape Marketing. In this episode, we talked about small business marketing strategies, productivity, getting more referrals for your business...
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0:00.0 | This is the Home Service Expert podcast with Tommy Mello. |
0:03.5 | Let's talk about bringing in some more money for your home service business. |
0:07.2 | Welcome to the Home Service Expert, where each week Tommy chats with world-class entrepreneurs |
0:12.5 | and experts in various fields, like marketing, sales, hiring, and leadership to find out |
0:18.4 | what's really behind their success in business. Now, your host, |
0:23.1 | the Home Service Millionaire, Tommy Mello. |
0:30.8 | Hey guys, Tommy Mello back with the Home Service expert. I got John Jantz here. He's a marketing expert. And John, I'm really excited to have you on today. |
0:40.7 | I know you're in Kansas right now and the weather is probably pretty chilly there. Am I right? |
0:45.6 | Yeah, that's right. We're in midwinter. It's February, but the sun's shining, so it's a great day. |
0:52.2 | Well, listen, I like to get the listeners to know who they're talking to. |
0:57.1 | If you could just tell us a little bit about what you've done over the last couple decades, |
1:01.8 | a little bit about yourself, about your company, and about your marketing style. |
1:05.2 | That would be amazing. |
1:07.0 | You bet. |
1:07.5 | So I started my own marketing consulting firm coming up on 30 years now. And I went out, |
1:13.8 | like a lot of people who started business, I went out and found whatever work I could get somebody |
1:17.7 | to say they'd pay me for. But I really gravitated towards small business owners. I love working |
1:22.5 | with small businesses. And in many cases, of course, you know, they really have trouble buying |
1:26.9 | marketing services. |
1:27.9 | Everybody's selling a piece of the puzzle. |
1:29.9 | And so I created a very systematic approach where I could walk in and say, you know, here's |
1:34.7 | what I'm going to do, here's what you're going to do, here are the results we hope we can get. |
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