JOEL SALATIN - FOLKS, THIS AIN'T NORMAL
London Real
Brian Rose
4.4 • 1.9K Ratings
🗓️ 11 December 2016
⏱️ 113 minutes
🧾️ Download transcript
Summary
Joel Salatin calls himself a Christian libertarian environmentalist capitalist lunatic farmer. Others who like him call him the most famous farmer in the world, the high priest of the pasture, and the most eclectic thinker from Virginia since Thomas Jefferson. Those who don't like him call him a bio-terrorist, Typhoid Mary, charlatan, and starvation advocate.
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With a room full of debate trophies from high school and college days, ten published books, and a thriving multi-generational family farm, he draws on a lifetime of food, farming and fantasy to entertain and inspire audiences around the world. He's as comfortable moving cows in a pasture as addressing CEOs in a Wall Street business conference.
Chapters:
00:00 Trailer.
02:01 Brian's thoughts on the episode.
05:02 Brian's Introduction.
05:42 What Joel has deduced from his travels.
08:04 The backlash from our conquistador attitude to nature.
12:58 Joel's constitutional amendment if Donald Trump appointed him Secretary of Agriculture.
22:36 Eliminate all farm subsidies or crop insurance.
28:51 Fundamentally revamp the school lunch programme to benefit children's health.
31:02 Battle between burgeoning local food awareness and mass food production innovation.
34:16 Making an informed choice away from creators of toxic food borne illness.
38:49 A realistically priced $12 Big Mac might lose its appeal.
40:33 Joel's thoughts on views promoted in "Cowspiracy" film.
50:25 How farming builds character and gardening gives an appreciation of the cycle of life.
57:43 A cultural stigma against an agrarian existence.
1:00:26 Joel's background and experiences encouraged his becoming an author and TEDx speaker.
1:05:27 Tai Lopez, Joel's mentee.
1:14:36 What Tai and Joel learned from each other.
1:21:17 Ideas for farmers to develop marketing and communication skills, or to access them.
1:34:07 'The Pigness of Pigs', Joel's book is a challenge to the conservative religious right community.
1:42:03 Success secrets.
1:42:58 Phone call to the 20 year old Joel.
1:44:34 Best advice ever received.
1:45:17 Advice to the watching 20 year old who wants to make a difference in the food system.
1:49:46 Brian's summing up.
FULL SHOW NOTES: https://londonreal.tv/joel-salatin-folks-this-aint-normal/
Transcript
Click on a timestamp to play from that location
| 0:00.0 | I'm an idea marketer, okay, I'm a marketer of ideas. |
| 0:07.0 | On our farm, on our little slogan on our cooler bags for our customers is healing |
| 0:18.5 | the land one bite of the time. Storytellers become a leader. The actual production skill is secondary to communication skills and ultimately marketing is about storytelling. |
| 0:36.0 | You have probably one of the foremost famous mentees ever. |
| 0:39.0 | Yes, we mentored Ty, but it's people like that that move us beyond where we think we can go. |
| 0:49.3 | That's always the sign of a leader. My grandpa never complained about anything. They got on with their work and |
| 0:57.8 | he said no Brian I never quit because on the farm if you quit and die. |
| 1:02.6 | Whatever you do in life, whatever vocation you choose, |
| 1:10.4 | make sure that when you look back on what you left behind, |
| 1:16.8 | it's all been devoted to healing. And the I'm going to do. Oh. This week on the show we have Joel Salitan who is the American farmer, author and lecturer he's really known as the face of sustainable farming. |
| 2:15.6 | He's been there, done that. |
| 2:17.2 | Ted Talks, Joe Roggan, he's also the mentor of Mr. Ty Lopez, and we sat down with Joel and talked about his 10 books |
| 2:25.3 | and really about what we're doing wrong with the things we're eating and how we can |
| 2:29.9 | all take control of our life starting by cooking a meal in the kitchen and that's |
| 2:34.6 | one of the greatest pieces of vice he gave and it's really all about what you eat |
| 2:38.8 | what is in your kitchen what's in your mouth and super important to sit down with Joel he's really a |
| 2:44.5 | hardcore farmer to be honest he really reminded me of my grandpa Rose who was a |
| 2:48.6 | potato farmer in Colorado and he's just no nonsense and he writes books that are called things like |
| 2:55.3 | folks this ain't normal and he's really trying to shock us out of the way that we |
| 3:00.1 | look about our food just being created by these industrial machines. |
| 3:05.0 | So I think you're really going to enjoy this episode with Joel and he also talked a lot about |
| 3:09.1 | his own success habits, how he writes, how he creates a business, |
... |
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