Entrepreneur on fire, 505, failures, aha moments, I've made it moments and the lightning round,

seven days a week. Join John Lee Dumas and today is Entrepreneur on fire.

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power pack of services for free. Okay, fire nation. Let's get started. I am simply thrilled to

introduce my guests today. Joe Polish in Dean Jackson of I love marketing. Dean Joe, are you

prepared to ignite? Ready. Ready to rock and roll. More so than even Dean. We're gonna pit that

against each other the entire time. Dean fell in love with marketing as a young boy when he

realized that selling stuff on commission was way easier than renting himself out by the hour for

a regular job. Dean is continued to focus on a lifestyle centered approach to business using

marketing as the ultimate lever to a life of freedom and fun. Joe, he fell in love with marketing

when he realized as a foyroll sitting on the counter of his father's locksmith shop that if he

smiled nicely, people would give him tips. He has evolved into a name dropping, self-aggrandizing,

super generous dude whom we all love. Dean and Joe have been having killer conversations about

marketing for over 15 years. They talk about new marketing ideas, lead generation, lead

conversion, getting referrals, email marketing, even productivity. Every week is a new adventure

and it's always a blast. And I've just given our listeners a little overview guys so take a minute.

Tell us about you personally because we want to get to know both of you then give us an overview

of your business. And Dean, take it away. Okay, perfect. Well, I started out as a real estate agent

just over 25 years ago and started using my real estate business as a laboratory to experiment with

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