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Hello and welcome to Shift, a podcast about mobility.

I'm Molly Boygone, tech, an innovation reporter for Automotive News.

In for Pete Bigelow this week.

Medalia is a customer experience management platform that works with auto companies.

Medalia's platform gives them insight into how consumers interact with automakers and dealers. I recently caught up with

Jody Searle, the Vice President of Industry Solutions and

client value for Automotive at Medalia. We talked about how as the EV space gets more

competitive companies will have to pay closer attention to consumer

preferences. Jody, thank you so much for joining us on Chip Podcast.

Yeah, it's delighted to be here, Molly.

So can you just talk a little bit about, first of all, the EV landscape is getting

more and more competitive.

As you see it, how can automakers use data to enhance their sense of

customer perception and how can that be used to kind of differentiate themselves in this ever more

competitive EV space?

Yeah, I think one of the key things to be mindful of here are the different go-to-market models that we're seeing from an EV perspective in the impact that that has on a

customers researching and shopping and buying journey and and how that impacts those steps along the way and what automakers need to be aware of.

And I think that we can all agree that everybody has their own probably well-formed opinion about what it should be like to purchase a vehicle and own a vehicle.

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