This is the Jonko Underground podcast, number five with Echo Charles and me, Jonko Willink.

Good evening, Echo. And also joining us tonight is Good Deal, Dave Burke. Good evening, Dave.

All right, so we've been getting crazy talking about competing. But tonight,

I, the opening of the podcast tonight, I kind of went a little bit deep on thinking strategic

versus thinking tactical. So I was thinking about that. And I started thinking about, look,

it's so obvious. Isn't it so obvious that we should be thinking strategic all the time?

Isn't it so obvious? It seems so obvious, right? Why isn't it happening? So I started thinking,

okay, what are the enemies? What are the enemies of strategic thinking? What are they? What can they be?

They've got to be out there because otherwise we would just be thinking strategic all the time.

But if everyone was thinking strategic all the time, the world would be an entirely different place.

And certainly every individual's world would be an entirely different place.

So what's causing it? First thing that comes to my mind, ego.

Why is that? What does it, how does ego drive us to not think strategically?

Well, because our ego is that thing that is not comfortable with giving a tactical victory

to someone else. I mean, so I would rather win an argument with Dave Burke, hurt our relationship,

make him look bad, devolve our business relationship, our personal. I'd rather do all that because I

want to win an argument with Dave. Why? Because that's my ego talking.

That is such a driver of doing dumb things. You know, what's really crazy is when people do

dumb things based on their ego and it actually can destroy like your whole company, right? You can

have a whole company that gets destroyed by ego. You can do, I mean, you certainly can have people,

there's examples of battles that have taken place where ego caused defeat and cost, you know,

hundreds or thousands of people their lives. Base just on ego. Just on, hey, we can take these,

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