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Good Life Project

JJ Virgin: Sugar, Addiction and the Good Life

Good Life Project

Jonathan Fields / Acast

Education, Wellness, Self-improvement, Midlife, Health & Fitness, Intentional Living, Personal Growth, Living Well, How To

4.53.4K Ratings

🗓️ 13 November 2014

⏱️ 66 minutes

🧾️ Download transcript

Summary

Fueling your body for optimal health, performance and vitality is an important part of living a good life. Question is, how?

I don’t know about you, but it’s more than a bit maddening trying to keep up with the latest nutrition advice.

High-fat, low-fat, paleo, vegan, gluten-free, grass-fed donuts, who knows what’s next. Despite the onslaught, though, one ingredient seems to be emerging as a a potential nutritional black hole across nearly all the pundits, regardless of the approach. It's something that’s claimed to be more addictive than drugs, devastating to health and perfectly legal. In fact, according to today's guest, the average person eats about their body weight in this ingredient every year.

So, who is that guest and what are we talking about?

Leading voice in nutrition, wellness and weight loss, and bestselling author of The Virgin Diet and her newest book, The Sugar Impact Diet, JJ Virgin.

That potential nutritional sinkhole she's talking about is a little thing called sugar, in all its forms, even the ones that don't sound like sugar. I thought I'd heard all the arguments, but JJ opened my eyes in a big way.

You'll learn a ton from this conversation. But, as with all of our conversations here, this one's not entirely about sugar.

You'll also learn about JJ's personal journey. In fact, the episode starts in a very different, very personal place. A hospital ICU, where two years ago, JJ's 16 year old son lay with doctors telling her to just "let him go."


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Transcript

Click on a timestamp to play from that location

0:00.0

So they did this study on rats and morphine and Oreos.

0:10.2

And so what they did first was they gave the rats morphine and they saw that lit up the

0:13.5

pleasure center in the brain.

0:14.7

And then they gave the rats, the Oreos, and it lit up the same pleasure reward center

0:20.0

in the brain.

0:21.0

And then they gave the rats a choice between the two.

0:24.9

And the rats actually chose the Oreos over the morphine.

0:29.6

They got more pleasure from the Oreos than the morphine and instantly they also cracked

0:33.2

them open.

0:36.1

So I don't know about you, but it's more than a bit maddening trying to keep up with the

0:40.0

latest nutrition advice.

0:41.4

High fat, low fat, paleo vegan, gluten free, grass fat donuts, who really knows what's

0:46.4

next.

0:47.8

Despite the onslaught though, one ingredient seems to be emerging as the closest thing to

0:53.2

the nutrition devil pretty much as you can get.

0:56.7

Something that's claimed to be more addictive than crack, more devastating to your health

1:00.7

and perfectly legal.

1:02.5

What am I talking about?

1:04.1

Well, that's what you're about to find out in this week's episode.

1:08.8

I'm Jonathan Fields.

1:10.4

This is Good Life Project.

1:25.0

Let's see a fever tree and vodka.

...

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