Jingles: How they hooked us and why they vanished

Twenty Thousand Hertz

Dallas Taylor

Music, Design, Arts, Music Commentary

4.8 • 4.1K Ratings

🗓️ 4 September 2018

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

Odds are if we asked you sing your favorite advertising jingle from when you were a kid, you’d be able to recall every single lyric. Yet we don’t hear many advertising jingles these days. Why is that? This is the story of the rise, fall, and brain science of the jingle. In this episode we talk to UCLA’s Timothy D. Taylor, author of The Sounds of Capitalism, and Durham University’s Kelly Jakubowski. 20K is hosted by Dallas Taylor and made out of the studios of Defacto Sound. Follow Dallas on Instagram, TikTok and LinkedIn. Watch our video shorts on YouTube, and join the discussion on Reddit and Facebook. Consider supporting the show at donate.20k.org Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/jingles Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	It's a new year and many of us are committing to exercising and eating healthier.
0:04.8	But another crucial part of staying healthy is keeping on top of your doctor appointments.
0:09.8	That's where Zoc Doc comes in.
0:12.0	Stop putting off those doctors appointments and go to Zocdoch.com slash Hertz to find and instantly book a top-rated doctor today.
0:19.7	That's Z-O-C-D-O-C.com slash H-E-R-T-Z.
0:24.1	Zocococ.com slash Hertz.
0:32.0	You're listening to 20,000 Hertz.
0:34.9	I'm Dallas Taylor.
0:35.7	1-8-77 cars for kids.
0:39.3	K-A-R-S cars for kids.
0:42.6	1877 cars for kids.
0:45.6	Donate your car today.
0:47.4	I bet if you ask any adult what their favorite or most hated advertising jingle is, they can give you an immediate response and probably sing
0:55.6	every single word.
1:01.0	Jingles are part of our culture. They, my buddy and me. To cleaning products.
1:13.6	Mr. Clean gets rid of dirt and grime and grease in just a minute. Mr. Clean will clean
1:18.6	your whole house and everything that's in it. Jingles have also been used in PSAs.
1:23.6	Don't cross the street in the middle, in middle in the middle In the middle of the bond
1:28.5	And they get made fun of by comedians
1:30.6	You think they worked hard on that song?
1:33.3	What do you guys so far, Bill?
1:35.0	Uh, uh...
	...

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