Jimmy, Jake, and Jordan DeCicco - The Super Coffee Brothers on Brotherhood, Navigating Challenges, and The Entrepreneurial Journey

The Casey Adams Show

Listener.com Podcast Network

Business, Entrepreneurship

4.8 • 637 Ratings

🗓️ 20 July 2023

⏱️ 67 minutes

🔗️ Recording | iTunes | RSS

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Summary

On this episode of The Casey Adams Show, the DeCicco brothers share their journey in creating Super Coffee, from starting in a college dorm room to raising over $100m+ from private investors. They discuss their product-focused approach and early struggles, as well as their vision for the future of Super Coffee. Learn more about Super Coffee: https://www.drinksupercoffee.com Follow the DeCicco Brothers: Jimmy DeCicco: https://www.instagram.com/jimmydecicco5/ Jake DeCicco: https://www.instagram.com/jakedecicco/ Jordan DeCicco: https://www.instagram.com/jordan_decicco/ - [00:00:00] Brothers start coffee business: Epic naive journey. [00:06:54] Risking it all for coffee success. [00:22:51] Competing with self for growth. [00:28:59] Focus on self-improvement for success. [00:34:28] Know your P&L [00:40:27] Innovate, Improve, Evolve [00:46:56] Learning from mistakes [00:54:21] Create better future through optimism. - Follow Casey on social media: Instagram: https://www.instagram.com/casey Twitter: https://www.twitter.com/CaseyAdams TikTok: https://www.tiktok.com/@caseyadams YouTube: https://www.youtube.com/@CaseyAdams Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Welcome back to the Casey Adams show. Today I am joined by not only some incredible entrepreneurs,
0:06.9	but people that I consider some of my closest friends. We have the DeSico brothers, Jordan, Jake,
0:12.5	and Jimmy. Thank you so much for being here, guys.
0:15.1	Casey, thank you so much for having us, brother. It's a pleasure.
0:17.7	We don't want to be anywhere else.
0:19.3	Let's go, man. we're grateful for it so and
0:21.4	of course we're here at the blue wire studios first time you guys are out here i mean come on this
0:26.1	is going to be a fun conversation i'm looking forward to it epic epic the place is incredible
0:30.1	you've been talking very highly about it but now we see why you're so excited so let's go
0:33.8	dude this is especially i mean this is you and i have been homies for years, and this is the first time we've
0:38.4	ever met in person.
0:39.4	Yeah.
0:40.0	I can't believe it.
0:41.4	Like, Jordan and I were ripping runs all the time.
0:43.2	Jake and I, we've gone to dinner.
0:44.9	We've had them on the podcast, and it's crazy that I, A, haven't met you in person and
0:49.1	excited to have, you know, have you on today as well. But there we go. For people that might not know what super coffee is and the brand that you guys created,
0:57.6	I'm obviously drinking my super energy over here today.
1:00.2	Jordan, like, let's give a high level about what super coffee is and the origin story
1:05.1	of the brothers and how this brand even came about.
1:08.5	Yeah.
1:08.8	So simply super coffee is a better for you bottled coffee brand.
	...

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