Hello there this is Eat Sleep Workopee I'm Bruce Dazley

it's a podcast about making work better.

Hello hello hello hello hello good to speak to you again. Got a fantastic response for that

Dave Trot episode so I'm glad people enjoyed that. If you've not checked that

that out Dave Trot is sort of a legend of advertising

creativity.

Indeed, very big numbers of listening that one.

So thank you for listening. This is a podcast about making work better. I'm Bruce Dasely. You can always link in to me or you can connect

with me via the website which is Eat Sleep Work Repeat.

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Today's episode is really a massive big deal. He's a legend of business writing really. So if you've in any way

studied business, whether that's a business studies course or an MBA or anything to

do that, you'll be very familiar with the work of Jim Collins

Jim Collins with a couple of iconic books good to great and built to last as sort of

being a very data-led researcher trying to understand how companies

really prevail and do well compared to their peer group companies and we're going

to go through his methodology he's going to talk

through that but just an incredibly big and well respected name in the world of

business writing so I was thrilled to talk to him some of the things that Jim's going to mention today,

so Jim talks through something called level five leaders,

and he'll go on and explain, he never set about believing

that there was a leadership answer to great working

...