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The Best Ever CRE Show

JF2006: Finding Opportunities to Automate With Ellie Perlman

The Best Ever CRE Show

Best Ever CRE

Entrepreneurship, Investing, Business

4.7996 Ratings

🗓️ 29 February 2020

⏱️ 21 minutes

🧾️ Download transcript

Summary

Ellie Perlman started out as a  real estate lawyer and experienced the crash in 2008 which made her a very conservative investor because she saw how not being conservative can kill your business. Her focus is on buying MultiFamily properties across the US. She shares how she started her business with the mindset of “How do I create a process that can scalable” instead of “How do I get this deal done so I can move onto the next one?” She shares a great tip on what helped her scale her business by presenting to multiple investors without having to tell the same story over and over. Ellie Perlman Real Estate Background: Founder of Blue Lake Capital Portfolio of $93 million in multifamily properties Host of the podcast That REllie Happened? Based in Santa Monica, CA Say hi to her at https://www.ellieperlman.com/  Best Ever Tweet: “Don’t think about it as one deal, I need to get the one deal done and then figure out the second or the third one. Those deals they don’t work in silos, so think about its a business.” - Ellie Perlman Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Did you know that within a decade women will hold $30 trillion in investable assets?

0:05.3

Yet somehow only 19% of women reported feeling confident in selecting investments that align

0:11.0

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0:23.7

InvestHircon is not just another real estate conference.

0:27.1

It's a transformational experience focused on real estate investing,

0:31.0

business strategies, and self-care tactics, all designed to help women take

0:35.5

control of their financial futures. Gain the knowledge and skills you need to grow

0:40.0

your portfolio and build a sustainable business all while connecting with over 500 women who are playing at the same level.

0:48.0

To learn more and to get your tickets, visit InvestHERCON.com today and use the code 100 best ever to get $100 off your ticket.

0:56.6

That's Invest Her, H-E-R-K-D-K-G-K-G-G-O-K-K-K-K-K-K-K-K-O-K-Kom,

1:00.6

Promo Code 100 best ever to get $100 off your ticket.

1:05.0

Don't think about it as one deal.

1:06.6

I need to get that one deal done and then figure out the second or the third one.

1:10.4

Those deals, they don't work in silos.

1:12.2

And so think about it as it's a business.

1:15.0

If you're a passive investor wanting to learn more about questions to ask sponsors

1:20.0

in order to qualify the opportunities in order to qualify the

1:24.6

sponsor in order to qualify the market that the property is in

1:28.6

then go to best ever passive investor.com

1:32.2

my team and I created this site just for you so that there is a

1:36.7

free resource available to you to learn about the questions to ask, the things that think

1:42.0

through prior to investing in deals

...

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