JF 4235: Fund Managers, Portfolio Deals and Capital Growth ft. George Salas

The Best Ever CRE Show

Best Ever CRE

Investing, Entrepreneurship, Business

4.7 • 996 Ratings

🗓️ 11 May 2026

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

Richard McGirr interviews George Salas, who breaks down how he’s scaled his capital raising by focusing on fund-of-funds relationships instead of relying on traditional retail investors. He explains how partnering with established capital raisers allowed him to bypass building a full marketing engine early on, accelerating growth and helping him raise over $4M. George shares how structuring deals around specific portfolios rather than blind pool funds made his offering more attractive to fund managers, especially when he lacked a long fund track record. He also dives into his process for building relationships through in-person events, refining follow-up systems, and leveraging CRM tools to stay organized. The episode wraps with actionable strategies around email marketing, investor nurturing, and scaling capital through both institutional partnerships and emerging retail channels. George Salas Current role: Chief Executive Officer of Empress Capital, Founder of Creative STR Wealth Based in: Houston, Texas Where to find them: https://www.linkedin.com/in/georgesalas360/ EmpressCapitalGroup.com Book your free demo today at bill.com/bestever and get a $100 Amazon gift card. Visit https://m1.com/ for more info. Podcast production done by⁠ ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	All right, best ever listeners, if you're looking to simplify how you invest in real estate,
0:04.0	especially new construction, then you've got to check out Lanar Investor Marketplace.
0:09.2	This is a platform designed to make investing in rental-ready homes a whole lot easier.
0:13.1	You can browse new construction properties across more than 90 markets nationwide.
0:18.5	And what I really like is that every listing comes with built-in data things
0:22.9	like rental comps neighborhood insights school scores and even projected expenses and appreciation
0:30.4	they've also got a fully loaded underwriting dashboard so you're not guessing you can see estimated
0:36.4	NOI expected returns and even rent projections tailor specifically
0:41.8	for new homes.
0:43.2	And when you're ready to move forward, the process is streamlined.
0:46.8	You can submit an offer directly through the marketplace and a Lanar Associate will guide
0:51.4	you through the next steps.
0:53.0	Plus there are some strong advantages,
0:55.2	like access to pre-negotiated mortgage rates through Lenar's affiliate lender,
1:00.2	connections to property managers with below market rates, and warranty programs that help reduce
1:06.2	unexpected costs. Bottom line, if you want a more data-driven, simplified way to invest in new construction
1:13.2	rentals, Lenar Investor Marketplace is worth checking out. To learn more and start browsing
1:19.2	rental-ready homes today, visit the Lenar Investor Marketplace. What's up, best ever listeners?
1:25.0	Welcome back to Unlimited Capital. Today we have another Capital Clinic episode with George Salas, a guy that I met at BEC.
1:31.2	This is going to be a really great episode because George is actually working with broker dealers.
1:35.8	And he is doing that as a relatively younger fund, which I found very impressive.
1:42.0	And to kind of cut to the chase, the reason he is doing this
	...

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