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The Best Ever CRE Show

JF 4226: Building an Audience and Why Most Content Marketing Fails to Get Qualified Investors

The Best Ever CRE Show

Best Ever CRE

Business, Investing, Entrepreneurship

4.7996 Ratings

🗓️ 20 April 2026

⏱️ 33 minutes

🧾️ Download transcript

Summary

Richard McGirr reveals why most educational content attracts the wrong crowd. Those who aren’t prepared or qualified to invest. Learn how to craft messages and lead magnets that filter out the unqualified and speak directly to prospects ready to take action. You'll discover the power of focusing on decision-stage content, like detailed zip code reports or market-specific data, that genuinely move the needle and cut through the noise. This targeted strategy is a game-changer for syndicators, fund managers, and anyone who wants to close deals faster with less wasted effort. Visit ⁠trustetc.com/bestever⁠ for more info. Book your free demo today at bill.com/bestever and get a $100 Amazon gift card. Visit https://m1.com/ for more info.  Podcast production done by⁠ ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

All right, best ever listeners, if you're looking to simplify how you invest in real estate,

0:04.0

especially new construction, then you've got to check out Lanar Investor Marketplace.

0:09.2

This is a platform designed to make investing in rental ready homes a whole lot easier.

0:13.1

You can browse new construction properties across more than 90 markets nationwide.

0:18.4

And what I really like is that every listing comes with built-in data,

0:22.7

things like rental comps, neighborhood insights, school scores, and even projected expenses and

0:29.7

appreciation. They've also got a fully loaded underwriting dashboard so you're not guessing.

0:34.8

You can see estimated NOI, expected returns, and even rent

0:39.8

projections tailor specifically for new homes. And when you're ready to move forward, the process

0:45.4

is streamlined. You can submit an offer directly through the marketplace and a Lanar Associate

0:50.8

will guide you through the next steps. Plus, there are some strong advantages,

0:55.2

like access to pre-negotiated mortgage rates through Lenar's affiliate lender,

1:00.1

connections to property managers with below market rates, and warranty programs that help reduce

1:06.1

unexpected costs. Bottom line, if you want a more data-driven, simplified way to invest in new construction

1:13.1

rentals, Lenar Investor Marketplace is worth checking out. To learn more and start browsing

1:19.2

rental-ready homes today, visit the Lenar Investor Marketplace. What's up, best ever listeners?

1:24.8

Welcome back to Unlimited Capital. This is Richard McGur.

1:28.2

You know, content marketing works, like, without a doubt.

1:31.3

I mean, I wouldn't be doing a podcast right now if content didn't work.

1:35.6

But here's the problem.

1:37.3

I think that the majority of people have drawn the absolute wrong lesson from kind of this new modern wave of like influencer driven

1:46.0

and value added marketing, for lack of a better word.

...

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