JF 4167: Multifamily Cycles, Rising Costs and the New Operator Reality ft. Reed Goossens

The Best Ever CRE Show

Best Ever CRE

Business, Investing, Entrepreneurship

4.7 • 996 Ratings

🗓️ 31 January 2026

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

John Casmon interviews Reed Goossens, who reflects on more than a decade in multifamily investing and how market cycles, technology, and investor behavior have reshaped the business. Reid explains how the long stretch of cheap debt and rapid appreciation masked operational risk, and why today’s environment demands far greater discipline around underwriting, expense control, and asset management. The conversation dives into rising operating costs, insurance inflation, labor challenges, and why the idea of “set it and forget it” investing no longer applies. Reid shares how increased competition and tighter margins have pushed his firm to underwrite significantly more deals while becoming more selective in what they buy. He emphasizes that staying active in the market and deeply familiar with real operating data is now essential to avoiding mispriced risk. Reid also discusses expanding beyond multifamily into acquiring CPA and accounting firms, explaining how private-equity fundamentals like KPIs, systems, culture, and cash flow translate across industries. This matters because transaction-driven income has become less reliable, and operators increasingly need complementary cash-flow businesses to stabilize their platforms while continuing to invest in real estate. Reed GoossensCurrent role: Founder, RSN Property GroupBased in: United StatesSay hi to them at:https://www.instagram.com/reedgoossens | https://www.linkedin.com/in/reed-goossens/ Visit ⁠www.tribevestisc.com⁠ for more info. Try QUO for free PLUS get 20% off your first 6 months when you go to quo.com/BESTEVER Join us at Best Ever Conference 2026! Find more info at: https://www.besteverconference.com/ Join the Best Ever Community The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria. Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at⁠ ⁠⁠⁠www.bestevercommunity.com⁠⁠ Podcast production done by⁠ ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

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