JF 4141: The Creative Treadmill and What Winning Ads Really Need ft. Matt Drouin

The Best Ever CRE Show

Best Ever CRE

Entrepreneurship, Investing, Business

4.7 • 996 Ratings

🗓️ 5 January 2026

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Richard McGirr interviews Matt Drouin about what actually makes paid ads work for high-ticket offers—and why most people fail when they try to bolt ads onto capital raising without the right infrastructure. Matt breaks down the core “go/no-go” checklist (starting with a crystal-clear offer), choosing the right channel for your ICP (Meta for older, Facebook-group-heavy investors), and why your CRM, follow-up, and speed-to-lead matter as much as the ads themselves. They dig into lead-quality filtering (conditional logic on lead forms), training your pixel with the right conversion signals, and how to think about creative/VSLs, proof, and ad fatigue. Matt’s biggest takeaway: stop DIY-ing it blindly—hire experienced help, because paid is a different beast than organic. Matt DrouinCurrent role: Partner, OakGrove Companies; Go Bigger Sooner Based in: Rochester, New York Say hi to them at: Website: http://www.oakgrovecompanies.com Instagram: https://www.instagram.com/mattmdrouin/ Linkedin: https://www.linkedin.com/in/matthew-drouin-b298b59/ Facebook: https://www.facebook.com/matthew.drouin.50 YouTube Channel: https://www.youtube.com/channel/UCCaKfIhzGtUH76cxgIofZwA?sub_confirmation=1 Facebook Group: Go Big! Live Real Estate Investors Group: https://www.facebook.com/groups/2297121873782562 Podcast Link: https://podcasts.apple.com/us/podcast/go-big-live-podcast/id1678794709 Visit bestevercrypto.com today to get started and earn up to $2,500 in bonus crypto. Try QUO for free PLUS get 20% off your first 6 months when you go to quo.com/BESTEVER Join us at Best Ever Conference 2026! Find more info at: https://www.besteverconference.com/ Join the Best Ever Community The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria. Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at⁠ ⁠⁠⁠www.bestevercommunity.com⁠⁠ Podcast production done by⁠ ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	If you're a lead sponsor or capital partner in today's private markets, raising capital is getting more complex,
0:06.2	more scrutinized, and harder to scale without the right structure. That's why TribeVest is the industry
0:12.0	leader in building the infrastructure behind private market capital raising. They've solved the biggest
0:17.2	problem sponsors face, how to work with capital partners, aggregators, and networks
0:22.4	professionally without creating chaos, compliance risk, or friction for investors.
0:28.4	TribeVest has launched the Institute for Structured Capital, an education and operating system for
0:33.8	modern capital raisers.
0:35.5	There are two tracks, one for lead sponsors who want to build
0:38.7	a structured program around working with capital partners, and one for capital partners who want
0:44.1	to build a real capital aggregation business the right way. If you're serious about raising
0:48.8	capital at scale with credibility and structure, you can join the wait list at TribeVestisC.com.
0:56.0	Structure is the strategy for the modern capital raiser, and this is where the industry is
1:00.5	heading.
1:01.0	Why do growing businesses love working in Slack? Let's ask Christia Ari Bikes.
1:05.5	Running things in Slack saves me so much time.
1:08.2	AI summaries save 97 minutes per week.
1:11.3	What say you?
1:12.3	Rocks from Gosney.
1:13.3	Slack helps us build community.
1:14.8	It helps us build connection.
1:16.0	Your partners, vendors and customers all in one place.
1:19.2	Take us on home, Ashley from Carraway.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Best Ever CRE, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Best Ever CRE and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.