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The Best Ever CRE Show

JF 4086: How Service Providers Can Stand Out at Conferences ft. Spencer Carpenter

The Best Ever CRE Show

Best Ever CRE

Business, Investing, Entrepreneurship

4.7995 Ratings

🗓️ 11 November 2025

⏱️ 48 minutes

🧾️ Download transcript

Summary

Richard McGirr interviews Spencer Carpenter, Best Ever CRE’s guest booker and founder of Outlier Audio, to workshop networking strategy for the Best Ever Conference. They dig into how to define an ideal client profile, sell outcome-based podcast campaigns instead of one-off bookings, and qualify prospects quickly so Spencer only offers high-touch strategy sessions to the right fits. Spencer and Richard also explore building simple but effective lead magnets and email drips, using click tracking to prioritize follow-ups, and reframing conference networking as pipeline-building instead of aimless small talk. Along the way, they touch on how LPs and operators alike can show up to conferences with a clear thesis, buy box, and intentional follow-up plan. Spencer CarpenterCurrent role: Founder, Outlier Audio Based in: Oxford, Pennsylvania Say hi to them at: https://www.outlieraudio.com/ | https://www.linkedin.com/in/spencercarpenter/ | https://www.instagram.com/spencercarpenter/?hl=en Alternative Fund IV is closing soon and SMK is giving Best Ever listeners exclusive access to their Founders’ Shares, typically offered only to early investors. Visit smkcap.com/bec to learn more and download the full fund summary. Join us at Best Ever Conference 2026! Find more info at: https://www.besteverconference.com/ Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at ⁠www.bestevercommunity.com⁠ Podcast production done by ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Looking to grow your brand in commercial real estate, at Best Ever CRE, we don't just sell ads.

0:06.0

We build partnerships that perform. Get year-round exposure across the best ever podcast,

0:12.0

newsletter, webinars, and the best ever conference, plus your own company badge on our website, and ongoing social media collabs. Every partnership comes with a 250 lead

0:23.9

guarantee. And if you join every activation and don't see results, we'll give you another full year

0:29.3

free. You'll also earn affiliate and evergreen income while your brand gets featured across the

0:34.7

most trusted platform in CRE. Spots are limited, so visit bestevercRE.com forward slash partner and claim yours today.

0:43.3

Have you ever noticed every investment pitch deck looks perfect, charts up and to the right,

0:48.2

bulletproof plans, great returns, but how do you know which projections are realistic

0:52.5

and which sponsors to trust?

0:54.6

That's where SMK Alternative Fund 4 comes in.

0:57.8

SMK reviewed over 350 opportunities in the past six months and invested in just five high

1:03.4

conviction deals.

1:04.6

The fund gives accredited investors access to recession-resistant real estate, industrial,

1:10.0

multifamily, mobile home parks, and private debt,

1:13.2

with top operators. Avoid high individual deal minimums and gain diversification through one

1:18.8

allocation. SMK capital management, a family-owned firm with over 15 years of experience,

1:24.8

conducts rigorous due diligence on each investment to ensure strong performance

1:28.6

potential and capital preservation. The fund targets a five-year hold with immediate cash flow,

1:34.3

11 to 16 percent annualized returns, and tax benefits through 30 to 40 percent passive losses

1:40.5

in the first year. Alternative Fund 4 is closing soon.

1:49.6

SMK is giving Best Ever listeners exclusive access to founder's shares typically reserved for early investors.

1:50.6

Visit SMKKAP.com slash BEC to download the full fund summary.

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