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The Best Ever CRE Show

JF 3920: Long-Term Leases, Reshoring Myths, and Safe Returns ft. Joel Friedland

The Best Ever CRE Show

Best Ever CRE

Realestatepodcast, Entrepreneurship, Business, Realestate, Investing, Realestateinvesting, Realestateinvestingpodcast

4.8983 Ratings

🗓️ 29 May 2025

⏱️ 66 minutes

🧾️ Download transcript

Summary

On this episode of the Passive Income Playbook, Pascal Wagner interviews Joel Friedland, a veteran industrial real estate investor and founder of Brit Properties. Joel shares his journey from cold-calling tenant leads in the 1980s to building a 100+ property portfolio—all purchased without using debt. He explains the appeal and stability of Class B industrial buildings in the Chicago market, his strategy of selling to users rather than investors for premium pricing, and the importance of investing with operators who prioritize safety and long-term thinking. Joel also offers a grounded take on reshoring trends, cautioning that labor shortages—not tariffs—will be the limiting factor for a U.S. manufacturing boom. Joel Friedland Current role: Founder of Brit Properties Based in: Chicago, Illinois Say hi to them at: www.britproperties.com Get a 4-week trial, free postage, and a digital scale at ⁠https://www.stamps.com/cre⁠. Thanks to Stamps.com for sponsoring the show! Post your job for free at https://www.linkedin.com/BRE. Terms and conditions apply. Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at ⁠www.bestevercommunity.com⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

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0:57.8

digital scale. No long-term commitments or contracts. Just go to stamps.com slash CRE. If you are an investor

1:06.9

who's tired of shiny objects and just wants a repeatable system to filter through deals,

1:13.0

I've got something for you. In a free webinar that I'm hosting, I'll walk you through the

1:19.8

exact three-step framework I use to eliminate bad fit investments and focus only on the ones

1:27.0

that match my goals. If that type of webinar

1:29.6

is interesting to you, head over to best ever cRE.com slash grow cash to sign up and we'll see

1:38.0

you there. And with that, let's get back into the show. Have you ever wondered what it's like to invest in real estate without debt?

1:47.3

Or why more operators don't take that route, even though it reduces risk.

1:52.8

In this episode of the Passive Income Playbook on The Best Ever CRE show, we're joined by

1:58.0

Joel Friedland, a veteran industrial real estate investor and founder of Brit properties based in Chicago.

2:05.8

Joel has over 40 years of experience, has acquired over 100 assets, and now leads a team that buys assets entirely with cash,

2:13.9

a strategy that bucks the trend and prioritizes safety and staying power over leverage

...

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