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The Casey Adams Show

Jesse Tinsley: Founder of Employer.com on TikTok's US Bid, Bench Acquisition, and M&A Strategy

The Casey Adams Show

Listener.com Podcast Network

Business, Entrepreneurship

4.8637 Ratings

🗓️ 24 January 2025

⏱️ 53 minutes

🧾️ Download transcript

Summary

In this episode, Casey Adams interviews Jesse Tinsley, founder of Employer.com, to explore his journey in the recruiting industry and his expertise in mergers and acquisitions. They discuss Jesse’s strategic approach to high-profile deals, including TikTok’s U.S. bid and the acquisition of Bench, and dive into the power of premium domains, creative deal structuring, and the impact of AI on business. Jesse shares insights on building a founder-friendly reputation, the importance of speed in acquisitions, and his customer-centric philosophy.

00:00 Introduction to Jesse Tinsley and Employer.com
01:50 Jesse’s journey in recruiting and entrepreneurship
04:43 Inside the TikTok acquisition opportunity
10:11 Navigating political challenges in M&A
13:10 The transition to strategic acquisitions
16:33 Why domains matter in business success
22:57 Creative strategies for domain acquisitions
27:22 Bench acquisition: lessons and future plans
29:31 Speed as a competitive edge in acquisitions
32:24 How to operationalize successful acquisitions
34:18 Building relationships to drive inbound deals
37:07 Developing a strategic mindset for major acquisitions
40:37 Advice for founders on crafting M&A strategies
46:42 How AI is transforming business and acquisitions
50:17 Jesse’s vision for the future and staying customer-centric

Transcript

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0:00.0

Welcome back to the Casey Adams show. Today I am joined by Jesse Tinsley, the founder of

0:07.4

Employer.com, which owns so many incredible companies. And Jesse, I'm so grateful to have you on

0:13.6

this show today. I know we've been texting back and forth for the past week or so. And you have a lot

0:18.1

of interesting things going on right now, and especially the last

0:20.8

month and a half with all the incredible acquisitions you've been making. So first of all, I want to

0:24.8

say thank you so much for taking the time today. Of course. So absolutely. You know, before we

0:32.6

dive into all the, you know, I'm sure people that are listening, the acquisitions, the, you know,

0:36.8

the TikTok deal

0:37.5

that's being talked about, which we'll dive into. I wanted to take a moment and spend some time

0:43.0

on something that kind of led me to your content in the first place, which is not only

0:48.1

all things domains, but recruiter.com and your story, especially leading up to this interview where based on what I know,

0:56.9

your mom ran a recruiting agency. And that was one of the first ways that you made money as a kid.

1:04.6

And I found it quite the full circle moment, you know, then coming across all the things you're doing now.

1:10.6

And I wanted to

1:11.2

allow us to really take a step back and say, where did this journey begin in the world of

1:14.9

recruiting and HR and all the things that you spend time in now? Yeah, it's a really good question.

1:24.1

And I'm glad. And kudos to you, by the way, you obviously have reached out to me before TikTok

1:28.3

and before some other acquisitions. So you're ahead of your time in terms of how much

1:33.1

I appreciate it. But yeah, I'm happy to give the back story. I think it gives a lot more

1:39.8

justice. And it also like probably explains it's not like I went from zero to 100 all at once.

1:45.0

Yeah.

1:45.2

Slowly learning different things in the business world over a decade, right? So my background,

...

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