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Entrepreneurial Thought Leaders (ETL)

Jerrica Kirkley (Plume) and Kiki Freedman (Hey Jane) - Transforming Digital Healthcare

Entrepreneurial Thought Leaders (ETL)

Stanford eCorner

Journey, Startups, Education, Stanford, Culture, Strategy, Stanford University, Entrepreneurship, Business, Life Lessons, Thought Leadership, Creativity, Etl, Challenges, Leadership, Innovation, Founders

4.4739 Ratings

🗓️ 9 November 2022

⏱️ 46 minutes

🧾️ Download transcript

Summary

Dr. Jerrica Kirkley is the chief medical officer and co-founder of Plume, a virtual healthcare center of excellence dedicated to the transgender community that provides gender-affirming medical care at the convenience of a smartphone. Kiki Freedman is the CEO and co-founder of Hey Jane, a virtual clinic offering telemedicine abortion care, which she founded while at Harvard Business School. In this conversation with Stanford Associate Professor Melissa Valentine, Kirkley and Freedman discuss the opportunities and challenges for entrepreneurs who want to help underserved patients while building successful digital healthcare companies.


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Transcript

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0:00.0

Who you are defines how you build.

0:06.7

This is the Entrepreneurial Thought Leaders series.

0:10.7

Brought to you by Stanford E-Corner.

0:14.2

Hello, everyone.

0:15.7

Good afternoon.

0:17.1

I am your host for today.

0:19.8

I'm Melissa Valentine. I'm an associate professor of management science

0:23.6

and engineering here at Stanford. My own research is how technology changes people's jobs.

0:30.0

So that's certainly true for entrepreneurs and certainly true for our founders today,

0:34.1

who are both founders of digital, digital health companies.

0:38.3

There is also special significance to the themes for today, as you'll see.

0:45.3

Both Kiki and Jerica run companies that provide services for communities who have been impacted by policy change.

0:56.0

So let me say specifically, Plume and Hay Jane are both reaching people whose lives have been

1:02.0

dramatically affected by changes in public policy at both of federal and state levels.

1:07.0

So that would include the overturning of Roe v. Wade and state laws that restrict gender affirming health care for transgender people.

1:13.6

So there's special significance to these themes and the staff at ETL, the producers, had sort of a visionary idea to use this as an opportunity to think about how entrepreneurship can be a vehicle for change,

1:28.6

how entrepreneurship can be a way of reacting to public policy, and how entrepreneurship can be a

1:33.8

vehicle for sort of influencing and driving social change. So that's a really interesting

1:39.1

and provocative and really important topic. I think it's great that ETL wanted to kind of

1:44.0

host this conversation.

1:45.2

I'm really honored to be a part of it. That's the significance of today. And with that, let me tell

1:50.1

you a little bit more about our founders who are very lucky to have today. So let me first introduce

...

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