Hey everybody, welcome back to Gear 30 on the Blister Podcast Network. I'm Jonathan Ellsworth,

and you can check out everything we're doing and reviewing over at BlisterReview.com.

Today we've got Jeremy Jones back on Gear 30, and this time he brought along with him,

Xavier Nydecker, who is, among other things, the global brand director of Jones Snowboards,

and Jeremy and Xavier are here to talk about Jones's new re-up technology.

So, what is re-up tech, and why does it matter?

Well, why it matters is that over just the last 25 years,

there have been millions of skis and snowboards that have been produced, and the vast majority of those

skis and boards either end up in landfills or get incinerated. And with Reuptech, Jones is now able

to recycle snowboards and the collected materials to be used to make brand new boards.

And we think this represents a very interesting first step in production design

and could take us another step closer to circular manufacturing.

So in this conversation, Jeremy and Xavier flesh out more of the details of this re-up tech.

We discuss its future and where they would like to see it go.

Then, we have a much broader conversation about climate change and the roles and responsibilities

of those of us who just love snow sports, those of us who are manufacturing

snow sports gear, and those of us who are in the snow sports media. So there is a lot of food for

thought in this conversation, and I think you're really going to enjoy it. Oh, and given that we are talking a whole lot about snowboards

in this conversation, I wanted to give our Gear 30 family a bit of an update. You all really

answered the call this past week, and we are now something like a mere 75 ratings and reviews away from getting me on a snowboard.

I am excited.

I can't wait to shoot the video of my first turns on a board so that all of you can either

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