Ted Audio Collective.

Audio Collective.

This is Design Matters with Debbie Milman from Design Observer.com.

On this program, Debbie Millman talks with artist and designer

Jennifer Morla about her career working for Levi's, design within reach, and her own company,

and about what makes a design effective.

Well, I think whenever you can engage the audience in actually a physical way. You will have a more meaningful relationship

and communication with them. Here's Debbie Millman.

If you're a designer and your clients include Apple, the New York Times, and Levi's, you're probably doing something right.

And the graphic designer and artist Jennifer Morrilla has been doing things right for such a long time

that she was just awarded the graphic design industry's highest award of recognition,

the AIGA Medal.

Welcome to Design Matters, Jennifer,

and congratulations on receiving the very prestigious AIGA Medal.

Thank you so much, Debbie.

So is it true that when you were 11 years old living in New York City you

wanted to become a secret agent? Oh my God well that was the year the you know the

60s were the year of secret agents and you know there was

James Bond and Mission Impossible all that sort of you know television and yeah there was

sixth grade yes I think I was even maybe wearing white go-go-co-co-co-co-boots.

So what made you change your mind and decide to become a graphic designer?

Well, design was really driven for me by visiting the Museum of Modern Art in New York and my mother who was a art history major in college

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