Jennifer Fisher on Building a Brand as Yourself, Trusting Your Instincts, and Not Staying in Your Lane

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

Aliza Licht

Business, Careers

5.0 • 585 Ratings

🗓️ 23 July 2023

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

Dubbed by the New York Times as the Queen of Hoops, Jennifer Fisher's accessories brand is coveted by top celebrities and the fashion set. But Jennifer Fisher's creativity doesn't fit neatly into a box. As a former wardrobe stylist for commercials, this jewelry founder's exceptional eye has graced other categories like home and interior design, and her expert kitchen skills have made her custom salts the new must-have accessory to meals across the country with @jenniferfisherkitchen. How does a jewelry designer branch out into salts? Jennifer is laser-focused on creating what she feels deep in her gut and not caring what others think. In this episode, Jennifer shares her personal story of motherhood and serious health struggles and how her son's unexpected and miraculous birth quite literally gave birth to her jewelry collection. The baby gifts being sent to her just weren't cutting it. Her famous personalized stamped dog tag was the talk of the photo shoots she was on, and all it took was making one necklace for Uma Thurman (who wore hers on the cover of Glamour), and the rest is history. Founded 18 years ago, her brand is now omnichannel and just getting started. Jennifer shares her mentality around brand-building as an individual, being super direct, and why you can't attract everyone. Note: That's ok with her. Her energy and style are contagious; you'll leave this one inspired to be yourself. Jennifer is a member of the Council of Fashion Designers of America (CFDA), a nominee for the 2019 Accessory Designer of the Year at the annual CFDA Awards, a recipient of the 2018 Town & Country Jewelry Award for Retail Innovation, the 2016 Influencer of the Year at the annual Accessories Council Excellence (ACE) Awards and was a nominee for the CFDA Swarovski Accessories award in 2014. She speaks frequently about strategic leadership, brand building, and empowering the next generation of fashion entrepreneurs, most recently at Harvard Business School, MIT Sloan, Columbia, Savannah College of Art & Design, and Northeastern University.

Transcript

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0:00.0	Hi, everyone.
0:08.7	It's Elisa Likt here, your host, and I'm so thrilled to share that my new book, On Brand,
0:14.3	Shape Your Narrative, Share Your Vision, Shift Their Perception, is out now.
0:20.6	I hope you'll pick up a copy because personal branding is for
0:23.9	everyone. It's for the new graduate starting out, the middle manager looking to level up,
0:28.9	the executive who wants to be a thought leader, the entrepreneur starting from scratch.
0:34.2	It's for anyone who wants to pivot or transition into something new. Because having
0:39.4	a strong personal brand means that your name gets dropped in rooms, you're not in, and that
0:44.7	you're thought of for opportunities that other people haven't even heard of yet. So pick up a
0:49.8	copy, and I can't wait to hear what you think.
0:57.1	Hi, this is Alie the Lict and this is Leave Your Mark the podcast where I brew fresh
1:01.8	career advice with some of my most inspiring and successful friends.
1:05.9	It's professional advice that you can action immediately, whether you're just starting out
1:10.2	in your career or well
1:11.6	on your way. With a massive to-do list and a large cup of coffee, I promise that you can get it
1:17.4	all done and still have time to post about it.
1:22.2	While she's known as the Queen of Hoops, by the way, dubbed by the New York Times,
1:33.2	thanks to her eponymous accessories brand that's coveted among top celebrities and the fashion set.
1:38.3	Designer Jennifer Fisher's creativity doesn't fit neatly into a box.
1:42.1	Jennifer, I love this opening in Harper's Bazaar.
1:44.0	Welcome to leave your mark. Thank you. In addition to crafting
1:46.8	jewelry for the likes of Beyonce, J-Lo, and Sarah Jessica Parker, Jennifer Fisher also counts
	...

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