Jennifer Aaker and Naomi Bagdonas - Authors of Humor Seriously: Why Humor Is a Secret Weapon in Business and Life (And how anyone can harness it. Even you.)

Guy Kawasaki's Remarkable People

Guy Kawasaki

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4.6 • 667 Ratings

🗓️ 3 February 2021

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

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Summary

Humor in business? Absolutely! This week on Guy Kawasaki's Remarkable People, Guy spoke with the co-authors of Humor, Seriously: Why Humor is a Secret Weapon in Business and Life (and how anyone can harness it. Even you.) Jennifer Aaker and Naomi Bagdonas. They shared their stories and research based on their popular class at Stanford's Graduate School of Business. The pair believe that humor is an effective and under-leveraged tool for power, offering a competitive advantage against peers, higher retention rates of employees, innovative solutions, and teams that are more resilient to stress. In this episode, you'll learn: What stories get laughs Why jokes start with trust and authenticity And why you should bring your weekend laughter to work See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	In my years of entrepreneurship, I've seen countless startups. And here's the truth.
0:07.3	Smart spending drives growth, which is something Brex has championed. Brex isn't just a corporate credit
0:14.0	card. It's a strategic tool to help your company achieve peak performance. Corporate cards, banking, expense management, all integrated
0:24.1	on an AI-powered platform that turns every dollar into opportunity. In fact, 30,000 companies
0:32.9	are trusting Brex to help them win. Go to brex.com slash grow to learn more.
0:48.4	I'm Guy Kawasaki and this is Remarkable People.
0:52.6	This episode's remarkable guests are the dynamic duo of Jennifer Ocker and Naomi Bagdonus.
0:58.9	They both teach at Stanford's Graduate School of Business.
1:02.6	The subjects that they cover in this bastion of boring business are happiness, meaning, and humor.
1:08.8	Jennifer has a BA degree in psychology from UC Berkeley and a PhD in
1:12.9	marketing from Stanford. She is the recipient of the Distinguished Scientific Achievement Award
1:18.1	from the Society for Consumer Psychology and the Stanford Distinguished Teaching Award.
1:23.6	She is co-author of the Dragonfly Effect, Quick, Effective and Powerful Ways to Use Social Media to Drive Social Change,
1:31.0	and the co-author of Humor, Seriously, Why Humor is a Secret Weapon in Business and Life.
1:37.2	Naomi has a BA in Economics and Psychology from Claremont McKenna College and an MBA from Stanford's Graduate School of Business.
1:45.0	At Deloitte, she facilitates workshops and off-sites for leadership teams from Fortune 500 companies.
1:51.9	She also worked for IDO.
1:54.0	Naomi is the co-author with Jennifer of Humor Seriously.
1:57.8	This is from the description of the course that Jennifer and Naomi teach together.
2:02.8	Our goal is to pin you down and not let you leave Stanford without a healthy dose of humanity,
2:08.3	humility, and intellectual perspective that only humor can bring. This class is about the power
2:14.3	and importance of humor to make and scale positive change in the world
	...

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