Dr. Jonah Berger: Wharton Professor, best-selling author, and world-renowned expert on change

Guy Kawasaki's Remarkable People

Guy Kawasaki

Documentary, Society And Culture, Management, Evangelism, Innovation, Remarkable People, Education, Society & Culture, Apple, Silicon Valley, Writing, Technology, Marketing, Guy Kawasaki, Entrepreneurship, Self-improvement, Pitching, Social Media, Business, Macintosh, Speaking

4.6 • 667 Ratings

🗓️ 27 January 2021

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Dr. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He received a BA from Stanford University in Human Judgment and Decision Making, and a PhD from Stanford in Marketing. Dr. Berger is a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published over 50 articles in top-tier academic journals as well as three international best-selling books including Contagious: Why Things Catch On. He teaches Wharton’s highest rated online course, and accounts of his work often appear in places like The New York Times Wall Street Journal, and Harvard Business Review. Listen in on Guy Kawasaki's Remarkable People podcast and learn about why things go viral from world-renowned expert on change, Dr. Jonah Berger. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	In my years of entrepreneurship, I've seen countless startups. And here's the truth.
0:07.3	Smart spending drives growth, which is something Brex has championed. Brex isn't just a corporate credit
0:14.0	card. It's a strategic tool to help your company achieve peak performance. Corporate cards, banking, expense management, all integrated
0:24.1	on an AI-powered platform that turns every dollar into opportunity. In fact, 30,000 companies
0:32.9	are trusting Brex to help them win. Go to brex.com slash grow to learn more.
0:48.8	I'm Guy Kawasaki and this is remarkable people.
0:52.8	This episode's remarkable guest is Jonah Berger.
0:56.2	Jonah is an associate professor of marketing at Wharton.
0:59.5	He received his BA from Stanford in human judgment and decision making, and his PhD
1:04.6	from Stanford in marketing.
1:06.8	He is the author of three books.
1:08.9	Contagious?
1:09.8	Why Things Catch On? Invisible Influence, the Hidden Forces
1:14.0	That Shape Behavior, and, most recently, The Catalyst, How to Change Anyone's Mind. He also has a
1:22.3	fairly current iPhone. In this episode, we'll cover topics such as overcoming the inertia of the status quo
1:30.0	bias, making what you can sell versus selling what you can make, removing barriers versus
1:36.4	bludgeoning your way. If you're interested in introducing new products, convincing people
1:41.9	to wear a mask, or motivating your children, you'll find this
1:45.6	episode remarkably helpful.
1:52.4	Have you upgraded your iPhone yet?
1:55.0	Oh my God, that story is funny.
1:57.6	The funny part about it is soon after this book came out, I actually had to get a new phone,
	...

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