Hi everyone. I'm Hilary Kerr, the co-founder and chief content officer of Who What Where, and this is Second Life, a podcast spotlighting women who have truly inspiring careers. We're talking about their work journeys, what they've learned from the process of

setting aside their doubts or fears, and what happens when they embark on their second life.

Today on the show, I'm speaking with the co-founder of the High Confectionary, Jenna Goldring. The

high confectionery is a low-dose, hemp-derived edibles brand with unique and incredible

flavors. Before she built a company in the cannabis industry, Jenna actually began her career

working for Hulu and the digital advertising company Vistar, where she worked her way up to

regional VP. She then moved into ad sales for highly regulated brands,

including companies in the cannabis space.

Meanwhile, as a cannabis user with a lower tolerance,

Jenna began to realize there was a gap in the market

for high-quality, low-dose edibles.

And in 2021, she launched the high confectionery as a line of one milligram THC

gummies. Today, the high confectionery continues to grow and is partnered with brands like

Broma Bakery and has Whitney Port as their creative director. I am such a personal fan of the business that Jenna has built and I am

thrilled that she's here today. Now on Second Life, it's Jenna Goldring. Jenna, you ready?

I'm ready. Okay, excellent. So we always start this podcast at the beginning. So what did you study in school? And much more importantly, what did you think you were going to be when you grew up? That one's a hard one. I don't think I knew. I still don't think I know. But I went to Duke University. I was very into food policy, which is kind of a niche thing. I actually

tried to create my own major there. They had a program called Program 2 where you could make your own

major. You had to get like a faculty sponsor and like have a real course curriculum and all of that.

And so I attempted to do that. I think that was kind of my first shot at being an

entrepreneur. And I got denied by the school. Very entrepreneurial. Yeah. I was like learned my

first lesson of people telling you you can't do something. But I went on to do a major in cultural

anthropology because most of the classes I wanted to take were like under that

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