Jenn Lueke: Culinary Creator and Cookbook Author
Second Life
Who What Wear
4.8 • 3K Ratings
🗓️ 2 March 2026
⏱️ 54 minutes
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| 0:00.0 | Hi everyone, I'm Hilary Kerr, the co-founder and chief content officer of Who What Where, |
| 0:11.0 | and this is Second Life, a podcast spotlighting women who have truly inspiring careers. |
| 0:18.0 | We're talking about their work journeys, what they've learned from the process of setting |
| 0:22.2 | aside their doubts or fears, and what happens when they embark on their second life. |
| 0:28.0 | Today on the show, I'm speaking with culinary creator and recipe developer Jen Muki. |
| 0:33.9 | Jen always loved cooking, and while studying finance and entrepreneurship in college, she began posting to an Instagram account called Jen Eats Good as a hobby. |
| 0:44.9 | After graduating, she went on to pursue a career in finance at the Silicon Valley Bank, where she learned crucial skills in business administration. |
| 0:53.4 | But when the pandemic hit in 2020, |
| 0:56.1 | she started putting more time into sharing her recipes online. |
| 0:59.6 | And finally, after years of consistent posting, |
| 1:02.8 | she went viral for her budget grocery series. |
| 1:06.2 | Her dual understanding of finance and food |
| 1:08.7 | established her as a resource for people who wanted to learn |
| 1:11.8 | how to cook healthier meals without stressing about costs. In 2023, Jen made the leap to become a full-time |
| 1:19.8 | content creator. Today, her Instagram boasts 1.6 million followers, and earlier this year, |
| 1:27.3 | she published her first ever cookbook, |
| 1:29.4 | Don't Think About Dinner, which quickly became a New York Times bestseller. I am so excited |
| 1:35.4 | for you all to hear from her. Now, on Second Life, it's Jen Loeuckey. |
| 1:42.0 | All right, Jen, are you ready? Yeah. |
| 1:45.3 | Okay, great. |
| 1:47.9 | So we like to start this podcast at the beginning. |
| 1:50.6 | So what did you study in school? |
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