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Second Life

Jenn Lueke: Culinary Creator and Cookbook Author

Second Life

Who What Wear

Personal Journals, Business, Careers, Arts, Society & Culture, Fashion & Beauty

4.83K Ratings

🗓️ 2 March 2026

⏱️ 54 minutes

🧾️ Download transcript

Summary

Jenn Lueke, aka Jenn Eats Good, is a culinary creator, recipe developer, and newly anointed cookbook author. She started her now-famous Instagram account while she was in college studying business, finance, and entrepreneurship. During her undergrad, she interned in several related fields that gave her a three-dimensional view of how to bootstrap a business—from market research to angel investing. She pursued a career in finance post-grad, working at the Silicon Valley Bank, where she learned crucial administrative skills in a corporate setting, all while posting original recipes she’d developed while navigating her personal journey with food and nutrition. Lueke finally decided to pursue content creation full-time shortly after she went viral for her “budget grocery” series. Her understanding of finance and money paired well with her simple approach to nutrition, making her a great resource for beginner chefs looking to improve their diets on a budget. Now, she’s taken the next step in her culinary career with her debut cookbook, Don’t Think About Dinner.

Transcript

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0:00.0

Hi everyone, I'm Hilary Kerr, the co-founder and chief content officer of Who What Where,

0:11.0

and this is Second Life, a podcast spotlighting women who have truly inspiring careers.

0:18.0

We're talking about their work journeys, what they've learned from the process of setting

0:22.2

aside their doubts or fears, and what happens when they embark on their second life.

0:28.0

Today on the show, I'm speaking with culinary creator and recipe developer Jen Muki.

0:33.9

Jen always loved cooking, and while studying finance and entrepreneurship in college, she began posting to an Instagram account called Jen Eats Good as a hobby.

0:44.9

After graduating, she went on to pursue a career in finance at the Silicon Valley Bank, where she learned crucial skills in business administration.

0:53.4

But when the pandemic hit in 2020,

0:56.1

she started putting more time into sharing her recipes online.

0:59.6

And finally, after years of consistent posting,

1:02.8

she went viral for her budget grocery series.

1:06.2

Her dual understanding of finance and food

1:08.7

established her as a resource for people who wanted to learn

1:11.8

how to cook healthier meals without stressing about costs. In 2023, Jen made the leap to become a full-time

1:19.8

content creator. Today, her Instagram boasts 1.6 million followers, and earlier this year,

1:27.3

she published her first ever cookbook,

1:29.4

Don't Think About Dinner, which quickly became a New York Times bestseller. I am so excited

1:35.4

for you all to hear from her. Now, on Second Life, it's Jen Loeuckey.

1:42.0

All right, Jen, are you ready? Yeah.

1:45.3

Okay, great.

1:47.9

So we like to start this podcast at the beginning.

1:50.6

So what did you study in school?

...

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