4.7 • 3K Ratings
🗓️ 13 October 2025
⏱️ 52 minutes
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Jenee Naylor is the personality behind the beloved luxury fashion blog HighLowLuxxe and the founder of 12PM Studios. Before she became a full-time content creator, she held leadership roles at Target. She stayed at the chain for eight years as a general manager and store director, building up her people management skills, with the goal of one day becoming CEO. But she also found joy in running HighLowLuxxe on the side, posting fashion content on her days off and interacting with her growing audience. After feeling like her growth had been stunted at her day job, Naylor left Target to run her blog full-time. Her continued authenticity and dedication to her platform have made her a fashion authority and a dream partner for brands. She even had a full-circle moment being invited back to Target—only this time, she was launching her own fashion line. Now, after years of establishing herself in the luxury fashion industry, Naylor decided to launch her own luxury eyewear brand, 12PM Studios.
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| 0:00.0 | Thank you to eBay for sponsoring this episode. This is what you do when you have high standards and fancy all the fancy things, like an iconic Dior saddlebag or that diamond tennis bracelet. You go to eBay. There you'll find new loves that will never disappoint, expertly authenticated and everything. |
| 0:24.5 | Whether it's that vintage pearl necklace or brand new ruby earrings, a product cross-body |
| 0:29.1 | bag to be besties with your other handbag, even an eternally classic watch like that Rolex |
| 0:35.3 | oyster or that Cartier tank. You know the one. And when you find it, |
| 0:41.2 | eBay has their expert's eyes to make sure you're getting the real deal. That way, you can be |
| 0:47.7 | confident that the designer finds you came for, the luxury wardrobe that you've always wanted. |
| 0:53.2 | It's all real. In wanted, it's all real. |
| 0:57.0 | In fact, it's verified authentic. |
| 1:01.1 | So bring your high standards and never limit what you can find. |
| 1:02.9 | Yeah, eBay. |
| 1:07.5 | The place for new, pre-loved, vintage and rare fashion. |
| 1:11.5 | eBay, things people love. |
| 1:23.9 | Hi, everyone. I'm Hillary Kerr, the co-founder and chief content officer of Who What Where? |
| 1:30.8 | And this is Second Life, a podcast spotlighting women who have truly inspiring careers. |
| 1:35.9 | We're talking about their work journeys, what they've learned from the process of setting aside their doubts or fears, and what happens when they embark on their second life. |
| 1:41.3 | Today on the show, I'm speaking with Jene Naylor, founder of 12 p.m. studios |
| 1:46.9 | and the personality behind the luxury fashion blog, Hilo Lux. Like many professional content |
| 1:54.0 | creators, Jenae started Hilo Lux as a hobby. It was a creative outlet she clung to while |
| 2:00.0 | working in her high-pressure day job at |
| 2:02.1 | Target as an operations manager. At Target, she discovered just how much she loved working with people, |
| 2:09.0 | training them, recruiting them, and promoting them. But after years of going above and beyond for |
| 2:14.7 | the corporation, while simultaneously growing her own audience online, |
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