What is Cracking, everybody? Welcome to the Cat and Cloud podcast this week.

Woo! Got a fun one for you. I sit down with my friend Jeff Newton.

Jeff is an L.A. based commercial photographer whose client list ranges from companies like Forbes and Entrepreneur Magazine to photographing people like Big Sean for Puma and Champs Sports.

Jeff and I connected over YouTube a couple years ago, and since I've met Jeff, I don't talk to him much, but he's been such a positive force in my life, even if it's just in this little tiny way. He's got a really warm energy. He has a genuine love for life. He loves his craft. He loves his family. And he just kind of glows. He lights up rooms that he goes

into. And I think you can feel that coming through the microphone in the interview. This one is going

to be pure gold for you creative types. We talk about the importance of challenging yourself creatively,

starting over and being a big fish in a small pond. Actually, scratch that. We talked

about being a small fish in a big pond and the idea of finding your niche and also maybe

how you could live on $2.50 a day in Los Angeles. Jeff is also the founder of Americano Mondays,

a side project that was born out of his love for coffee that ended up being a turning

point for his photography business. If you want to know more about Jeff Americano Mondays or get

on the list for the Americano Mondays book, check the links in the show note to see all about

Jeff. If you want to get more than that, you got to listen to the episode, man. Let's get into it with Jeff Newton. The Cat in Cloud Coffee podcast is sponsored by steeped coffee.

Steeped Coffee is a new brewing method. It combines specialty craft coffee into a single

serving bag. You don't need a machine. You don't have to make a mess. All you have to do is

add hot water wherever you go. Each seat pack is individually sealed.

It's nitrogen flush, so it stays fresh, and it's got this special full immersion filter,

and the filter is ultrasonic sealed, which means it's sealed together with no glue or no

staples, so there's no weird stuff floating around in your coffee. Steep is a benefit B-Corp.

They ethically source all their coffee.

Their packaging is fully compostable,

and they believe that business should be done without compromise.

...