Hey, so I'm on with my friend Jeff Mackie, who is an investor. You probably are aware of him in some way, shape, or form if you consume any kind of financial media. Jeff's been around a long time and he knows Target better than probably anyone and

today's an interesting anniversary for Target. Jeff what happened today I think in

1962? 57 years today I think in 1962.

57 years ago today Josh Brown,

target an apple in George Dayton's eye

was founded outside in suburban Minneapolis in Minnesota the heartland.

So Dayton Hudson was the department store that Target was kind of incubated within.

Right on it.

And so Dayton's department stores was kind of one of those old school, really huge elaborate Minneapolis department stores.

And they incubated Target. Target was started at the same time,

it was Kmart and Walmart. All three, the same time as Kmart and Walmart all three the same exact

year discount retail just exploded on the scene about 60 years ago.

Wow I didn't know that they were all they all came along at the same time.

They came along with the highway system and Sam Wallin, of course, is American legend.

Kresge Kmart is the guy that no one talks about anymore and he was kind of favored to sort of take over the entire space and they were all gunning for Sears because Sears was outmoded Sears had those tiny boxes and the boomers were happening so the suburbs were

getting big and these guys just came with like a wave with big discount stores

given rich people bargains that's what my old man would say because that was his

job to find the

target spaces. He said, you know, rich people like deals too. Yes, I'm going to get

into that in one second. Why do you think, but why do you think they all had the same

idea at the same time? Was it a coincidence? Okay. It was every generation or so you get another wave of

distribution and retail and American fortunes are made and in this case it was just people moving out to the suburbs and folks just making suburban homes. So you think about your consumption all of a sudden you need a lawnmower, you need a garage door opener, you know, all that

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