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Tetragrammaton with Rick Rubin

Jeff Harmon

Tetragrammaton with Rick Rubin

Rick Rubin

Arts, Society & Culture, Philosophy

4.61.2K Ratings

🗓️ 8 April 2026

⏱️ 141 minutes

🧾️ Download transcript

Summary

Jeff Harmon is the Co-Founder and Chief Content Officer of Angel Studios, the media company behind Sound of Freedom, His Only Son, After Death, and Dry Bar Comedy. He has played a key role in shaping Angel’s audience-driven approach to entertainment, including the Pay It Forward ticketing model and the Angel Guild, a community comprising over 2 million members which helps decide the films and shows that the company will distribute. His career, spanning 17 years, has centered on connecting creators directly with audiences through innovative digital distribution. ------ Thank you to the sponsors that fuel our podcast and our team: Anthropic https://Claude.com/tetra ------ AG1 https://DrinkAG1.com/tetra ------ Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ LMNT Electrolytes https://DrinkLMNT.com/tetra Use code 'TETRA' ------ Lectio 365 https://Lectio365.com ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Transcript

Click on a timestamp to play from that location

0:00.0

Tetragrammaton.

0:03.0

The entire premise of Angel is that Hollywood is in a bubble, and they're out of touch,

0:29.8

and they don't understand what regular people want, and they're making what they want.

0:35.7

And the artist class is the vast, vast, vast,

0:39.3

vast majority of filmmakers are the children of very wealthy families.

0:43.3

And so they go into filmmaking,

0:45.3

and they're just a little out of touch with mainstream families.

0:49.3

And so they create stuff that mainstream America doesn't want,

0:53.3

and the mainstream worldwide doesn't want. And so the premise stuff that mainstream America doesn't want and a mainstream worldwide doesn't want.

0:56.4

And so the premise is that we use the audience to decide what type of films we're going to produce.

1:07.1

And as founders, we're trying to build a community where we have what's called the Angel Guild.

1:15.4

And the Angel Guild is made up of 2 million people, just regular everyday people that are voting on to decide which movies will come into Angel Studios.

1:27.2

And nothing can go into Angel Studios unless they vote first.

1:31.7

And this community is paying a monthly fee as a member

1:35.6

that funds the filmmakers.

1:37.2

So it's the largest filmmaking crowdfunding project

1:40.7

in the history of film.

1:42.1

Wow.

1:42.9

So you've got two million people, all paying between $12 and $20 a month, and their money is going

1:50.0

in to fund filmmakers and help them make money on their projects as long as they're making

1:57.0

the projects that our community wants.

1:59.1

That's amazing.

...

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