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Tetragrammaton with Rick Rubin

GT Dave

Tetragrammaton with Rick Rubin

Rick Rubin

Arts, Society & Culture, Philosophy

4.61.2K Ratings

🗓️ 15 April 2026

⏱️ 89 minutes

🧾️ Download transcript

Summary

GT Dave is the founder of GT’s Living Foods and a key figure in the commercialization of kombucha in the United States. He began producing and selling kombucha in the mid-1990s, starting with small batches distributed to local Los Angeles health food stores. Under GT’s leadership, the company expanded through natural food retailers, including Whole Foods, and grew into a leading kombucha brand while maintaining a focus on raw, fermented products including Synergy kombucha, Alive mushroom beverage, and coconut yogurt Cocoyo. ------ Thank you to the sponsors that fuel our podcast and our team: AGZ https://DrinkAG1.com/tetra ------ Squarespace https://Squarespace.com/tetra Use code 'TETRA' ------ Athletic Nicotine https://www.AthleticNicotine.com/tetra Use code 'TETRA' ------ Lectio 365 https://Lectio365.com ------ Sign up to receive Tetragrammaton Transmissions https://www.tetragrammaton.com/join-newsletter

Transcript

Click on a timestamp to play from that location

0:00.0

Tetragrammaton.

0:07.0

I was raised by two very kind of holistic spiritual parents who raised me a vegetarian.

0:28.6

So I was raised with a strong belief of like food can be medicine or food can be poison.

0:33.6

So following that philosophy, my parents brought a lot of weird things into the house,

0:38.9

from noni juice to aloe vera juice to wheatgrass, tofu, you name it. But in the early 90s,

0:44.1

one of the things that they brought in was this thing called kombucha. And I remember it very clearly

0:49.3

because it was a very defining moment. My dad came home one day with the kombucha culture, which if you've seen when

0:55.3

they're kind of these like rubbery circular pancakes, so to speak, and he came home in a Ziploc

1:00.9

bag. And he goes to my mom and to my brothers like, hey guys, I'm going to make kombucha tomorrow.

1:06.9

It's called the drink of immortality. And both of us were like, okay, dad, you're crazy, whatever.

1:11.6

But that next day and every day after that,

1:14.6

I noticed that he became obsessive with making it and drinking it.

1:18.6

And the way he would make it was very pungent.

1:21.6

Like, kombucha was pungent on its own,

1:24.6

but he would make it incredibly pungent

1:26.6

to the point where only him and my mother could stomach it. I tried, and I was like, Dad, I love you. I've tried a lot of the crazy things you brought into this household, but I just can't. So then fast forward two years later, it just became more and more integrated into the household and then ultimately played a very strong role in my mom's health.

1:45.4

Before you got involved in the business of kombucha, it had a healing effect on your mom?

1:50.8

Oh, yeah. So the way kombucha was introduced to my parents is that because my parents were on that

1:56.2

kind of spiritual, holistic health path, kombucha was circulating a little bit in LA.

2:01.6

There was this underground movement of kombucha in the early 90s,

2:05.6

and I think it was primarily because it was getting buzz

2:08.6

about how it was helping individuals of HIV-AIDS and or cancer.

...

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