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Behind The Shield

Jeff Cool (Surviving Black Sunday, Honoring the Fallen and the Human Cost of Budget Cuts) - Episode 1173

Behind The Shield

James Geering

Health & Fitness, Mental Health, Fitness

4.9696 Ratings

🗓️ 9 December 2025

⏱️ 188 minutes

🧾️ Download transcript

Summary

Jeff Cool is an Air Force Veteran, FDNY Rescue Firefighter and Black Sunday Survivor. We discuss military firefighting, his journey into the FDNY, his haunting 9/11 story, the 178th Street fire, Joey DiBernardo's selfless heroism, Jeff's physical and emotional healing journey, psychedelics, lifesaving bail out systems and so much more.

In January 2005, Joey DiBernardo responded to a tenement fire in the Bronx with Rescue 3. This day would come to be known as “Black Sunday” in FDNY history as three firefighters died that day in the line of duty. Due to illegal partitions and blocked fire escapes, Ladder Co. 27 and Rescue 3 became trapped on the top floor of this Bronx tenement. Surrounded by fire with no way out and running out of air, they were forced to jump out the rear windows to the yard five stories below. Tragically, two members of Ladder 27 died on impact and two others were critically injured. Jeff Cool of Rescue 3 was trapped at one window and Joey was trapped in the adjoining room.

With fire blowing out over their heads, Jeff, who had his personal rope, heroically told Joey he had no place to tie off his rope but he would lower Joey. In response Joey yelled back to Jeff, “…I’m single, you have a wife and kids…throw me the rope, and I’ll lower you…” With only seconds left, Jeff threw Joey the rope, and Joey tied it around his arm, and Jeff leaped out the window. As Jeff swung out he lost control of the rope and landed in the alley below, critically injured. Joey then tied off on a child safety guard and went out the window as the room exploded in fire. Joey’s rope broke and he fell four stories to the recessed rear courtyard. He broke practically all the bones from his waist down and shattered both feet. In the hospital he suffered respiratory arrest and developed pneumonia, nearly dying twice while hospitalized.

Joey’s long hospitalization was followed by a stay at a rehabilitation facility where he had to learn to walk again. During Joey’s extended recovery he was promoted to Lieutenant.Joey DiBernardo and the other survivors initiated a campaign for the issuance of personal life safety ropes for all members of FDNY and, as result of this fire, FDNY did reissue ropes to all its members. Joey and the other survivors regularly spoke out around the county for firefighters’ safety. Despite his injuries, Joey was a popular fire instructor.

Joey DiBernardo continued to live in great pain every day of his life from all his injuries and passed away November 22, 2011 as a result of the injuries suffered on Black Sunday. He was recognized by the International Association of Firefighters for making the supreme sacrifice in the line of duty. The DiBernardo family was presented with their Medal of Honor, and his name was inscribed on the Fallen Fire Fighter Memorial in Colorado Springs, Colorado.

https://joeydfoundation.org/

Episode Sponsors:

https://transcendcompany.com/

https://www.levels.com/

Transcript

Click on a timestamp to play from that location

0:00.0

This episode is sponsored by yet another company that I truly stand behind, and that is

0:04.8

Levels.

0:05.8

And Levels is going to be offering you the Behind the Shield podcast audience a discount that I will

0:11.3

tell you about at the end of this introduction.

0:14.1

Now, before I even dive into what Levels does, when I had a conversation with their

0:19.8

CEO and founder, Josh Clementi, he underlined such an

0:24.0

important topic. So many of us rely on visits to our physicians to tell us how we are doing, and that is so

0:31.6

backward. I am an absolute believer in putting autonomy back into the hands of the individual so they can take care

0:39.3

of their own health. Now, what levels does is it gives us the metrics so we can see exactly how

0:45.6

everything is internally. So they help people improve their health through continuous glucose

0:51.2

monitoring, comprehensive lab tests, and metabolic coaching.

0:56.3

Now, through their three levels that they offer, they have programs that focus on weight loss,

1:01.7

heart health, and glucose stability. I've now been through this program twice, and I'll kind of

1:07.6

illustrate what it will look like. So you make an initial consultation with your levels coach.

1:13.2

You wear a continuous blood sugar monitor for one month.

1:18.3

You'll complete a lab panel and I did it through Quest Diagnostics.

1:22.6

A clinician with levels will then analyze your results and give you an action plan. That's when you can then start

1:30.1

hitting your own health goals and in real time track your own progress. And then depending on the

1:36.5

level you subscribe to, there's also a second blood work so you can now see how you're doing six

1:41.9

months later. Now by combining AI data, AI-powered insights and human coaching together,

1:50.2

80% of Levels members improve their biomarkers.

1:54.7

Now, as I mentioned, Levels is offering you the audience of the Behind the Shield podcast,

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